black oval coffee table
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great119.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Avg price
Good$140.98avg listing price — sweet spot $15–$100
Price range
Bad$34.81–$368.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$49K$49K/yr · 67K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black oval coffee table is a $49K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
black oval coffee table market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $35K–$70K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,011
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 97%
- Out of stock
- 22.0%
- Avg brand age
- 18 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
69 flat
Sellers
83
Top-5 brand share
29%
Top 20: 65%
Top-5 click share
19%
Top 20: 44%
Open market
67%
- LYNCOHOME8%
- LINSY7%
- JOINICE6%
- RUSTYER4%
- GIANTEX4%
- Merax4%
Top black oval coffee table search terms
- oval lift top coffee table18K/yr
- black oval coffee table18K/yr
- oval walnut coffee table8K/yr
- walnut oval coffee table6K/yr
- white oval coffee table9K/yr
- oval fluted coffee table8K/yr
Top black oval coffee table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LYNCOHOME Fluted Lift Top Coffee Table with Storage Modern Oval Coffee Table for Living Room or Home OfficeWalnut
LYNCOHOME$158.194.4★175 rev
JOINICE Oval Lift Top Coffee Table with Storage for Living Room 43 Walnut
JOINICE$159.994.4★1,074 rev
LINSY Lift Top Coffee Table Oval Fluted Coffee Table with Storage Mid Century Modern Wooden Coffee Tables with Sliding Tambour Door 39 Center Table for Living Room Office Small Space Walnut
LINSY$134.714.4★115 rev
Pruchant Oval Lift Top Coffee Table with Storage 47.2 Mid Century Modern Living Room Center Table with 180 Sliding Tambour Door Wood Fluted Coffee Table for Home Office Walnut
Pruchant$112.754.1★124 rev
OneBlis 42 Oval Fluted Coffee Table 2-Tier Center Table with Large Storage Mid-Century Modern Wood Coffee Table for Living Room Home Office Small Space Walnut
OneBlis$92.734.6★30 rev
Newest
by launch date
Curlaky Coffee Table for Living Room - Mid Century Modern Coffee Tables with Triangle Top Unique Small Round Coffee Table Wood Oval Tea Table with Solid Legs for Bedroom 35.8x 22.5 x 16.2 Walnut
Curlaky$132.4236 rev
FABATO Oval Lift Top Coffee Table with Storage Mid Century Modern Coffee Table for Living Room 2 Tier Center Table with Lift-Top 41.7 Fluted Wood Table for Reception Room Home Office Walnut
FABATO$124.7026 rev
Giantex Oval Coffee Table 46 Wood Center Table with Thickened Top & Solid Rubber Wood Frame Low Profile Cocktail Accent Table Mid Century Modern Living Room Table Walnut
GIANTEX$134.5140 rev
Giantex Oval Coffee Table Mid Century Modern Center Table with Sturdy Metal Frame and Compact Design Vintage Accent Cocktail Tea Table Wood Living Room Tables for Small Spaces (Walnut)
GIANTEX$55.8110 rev
HSH 47 Oval Coffee Table with Storage Walnut Coffee Table for Living Room
HSH$181.4910 rev
Trending
90-day click momentumHSH 47 Oval Coffee Table with Storage Walnut Coffee Table for Living Room
HSH$181.494.4★
Giantex Oval Coffee Table Mid Century Modern Center Table with Sturdy Metal Frame and Compact Design Vintage Accent Cocktail Tea Table Wood Living Room Tables for Small Spaces (Walnut)
GIANTEX$55.814.9★
Hothingwell Oval Coffee Table for Living Room 47 Walnut Mid Century Modern Coffee Table for Small Space D47xW23.6xH15
Hothingwell$129.283.5★
Curlaky Coffee Table for Living Room - Mid Century Modern Coffee Tables with Triangle Top Unique Small Round Coffee Table Wood Oval Tea Table with Solid Legs for Bedroom 35.8x 22.5 x 16.2 Walnut
Curlaky$132.424.7★
LINSY Lift Top Coffee Table Oval Fluted Coffee Table with Storage Mid Century Modern Wooden Coffee Tables with Sliding Tambour Door 39 Center Table for Living Room Office Small Space Walnut
LINSY$134.714.4★
What buyers say about black oval coffee table
What buyers praise and complain about, mined from review topics.What buyers love
“Easily assembled”
“Quality Table”
“Nice design”
“Great table, base is sturdy”
“Perfect fit”
“Great value”
“Extra storage”
“true to the description”
“Beautiful color”
“The wood looks high-quality, and the finish is smooth and well done”
What buyers complain about
“very difficult to assemble”
“Low quality”
“it is short”
“It falls apart if i put any pressure on it”
“Very fragile”
“Almost none of the holes line up with where the screws are supposed to go”
“Very light and obviously not real wood”
“Could be cheaper”
“Wrong color”
“Product not as advertised”
Top return reasons
Common questions
- Is black oval coffee table profitable to sell on Amazon United States?
- The niche generates $49K/yr across 125 tracked products. 35 of 87 products launched in the last 360 days are still selling. 90-day search growth is +41.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the black oval coffee table niche?
- 69 brands and 83 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in black oval coffee table?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 1.6%.
- What does it cost to enter the black oval coffee table niche?
- Listings span $34.81–$368.30; the average listing price is $140.98 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.