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Black Oval Coffee Table

Maybe

The top 5 brands take only 29% of clicks. But buyers convert on only 0.5% of searches, so Black Oval Coffee Table is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$49K/yr67K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
19%top-5 click share · 69 brands · 83 sellers

Flapen Score

Black Oval Coffee Table against its category

The dotted line is the Home & Kitchen average. Past it, Black Oval Coffee Table is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Oval Coffee Table market on Amazon at a glance

Shoppers on Amazon United States searched for Black Oval Coffee Table 67K times last year and spent an estimated $49K. The top 5 brands take 29% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
0.5%
Market size, estimated
$49Ka year
Top search term
oval lift top coffee table18K searches a year

02 · Price

A sale here is worth $140.98.

Listings sell for $140.98 on average, from $34.81 to $368.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $140.98 that is $0 to $14K a year per listing.

Average price
$140.98above the $15 to $100 sweet spot
Price range
$34.81–$368.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #1,011 within Living Room Furniture. It carries 120 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
42%
Out of stock, average day
22.0%
Average rank
#1,011in Living Room Furniture
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
125

04 · Newcomers

35 of last year's 87 launches cleared the first-year sales bar.

87 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
87
Successful launches
35Amazon's first-year sales bar
Average brand age
18 months

Products

Top Black Oval Coffee Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

69 flat

Sellers

83

Top-5 brand share

29%

Top 20: 65%

Top-5 click share

19%

Top 20: 44%

Open market

67%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Search terms

Top Black Oval Coffee Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oval lift top coffee table18K/yr
  • black oval coffee table18K/yr
  • oval walnut coffee table8K/yr
  • walnut oval coffee table6K/yr
  • white oval coffee table9K/yr
  • oval fluted coffee table8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Oval Coffee Table

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Assembly/Installation”
1.6%of orders come back
“very difficult to assemble”
A buyer, on “Assembly/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Oval Coffee Table questions

Answered from the same tracked data.