black mattress
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good884.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$302K$302K/yr · 139K searches
Avg price
Good$176.54avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$43.42–$453.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black mattress is a $302K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
black mattress market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $353K–$441K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 85%
- Out of stock
- 28.6%
- Avg brand age
- 17 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
25
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
29%
- QOFYU31%
- CMFOBAMTS14%
- Pixafog10%
- coletex7%
- OirmTop5%
- ZhruiDett5%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -23.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.5×
Top black mattress search terms
- black mattress48K/yr
- black queen mattress33K/yr
- queen mattress black27K/yr
- black mattress queen10K/yr
- black queen size mattress6K/yr
- queen black mattress6K/yr
- queen size mattresses black5K/yr
- mattress black5K/yr
Top black mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QOFYU Premium 12 Inch Queen Size Mattress - Black Diamond Quilted Individual Pocket Spring & Memory Foam Top Luxurious Support Pressure Relief Motion Isolation High-End Medium Firm Easy Set-Up
QOFYU$183.343.9★324 rev
CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black
CMFOBAMTS$150.164.3★70 rev
QOFYU 12 Inch Full Size Mattress 54Wx75L Black Individual Pocket Spring Innerspring Mattress with Motion Isolation & Pressure Relief Mattress in a Box
QOFYU$148.923.7★165 rev
Pixafog 12 inch Queen Size Mattress in a Box Gel Hybrid Memory Foam Individually Wrapped Pocket Springs for Motion Isolation Pressure Relief CertiPUR-US Medium Firm-Black
Pixafog$180.574.4★240 rev
Queen Mattress 12 Inch Medium Firm Hybrid Mattress Queen Size Memory Foam Pocket Springs Queen Bed Matress in a Box for All Sleeping Positions Motion Isolation Comfortable Sleep (Black Queen 12 inch)
ZhruiDett$183.754.4★203 rev
Newest
by launch dateOirmTop Queen Mattress 12 Inch Hybrid Mattress in a Box Memory Foam and Individual Pocket Springs for Motion Isolation Medium Firm Comfortable and Pressure Relief Black
OirmTop$179.5413 rev
CMFOBAMTS Black Queen Mattress 12 Inch Memory Foam Hybrid Mattress in a Box with Pocket Spring Motion Isolation and Pressure Relief Comfortable Medium Firm Mattress
CMFOBAMTS$147.8032 rev
CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black
CMFOBAMTS$150.1670 rev
HAPPYMONT Queen Size 12 Inch Hybrid Mattress 7-Zone Support with Reinforced Edge Pocket Coil & Memory Foam for Pressure Relief CertiPUR-US Certified Mattress in a Box
HAPPYMONT$158.3443 rev
Quarota Queen Size Mattress 12 inch Hybrid Mattress in a Box Individually Pocket Springs Medium Firm Feel for Pressure Relief Breathable Comfort CertiPUR-US Certified
Quarota$197.5493 rev
Trending
90-day click momentumOirmTop Queen Mattress 12 Inch Hybrid Mattress in a Box Memory Foam and Individual Pocket Springs for Motion Isolation Medium Firm Comfortable and Pressure Relief Black
OirmTop$179.544.0★
CMFOBAMTS Black Queen Mattress 12 Inch Memory Foam Hybrid Mattress in a Box with Pocket Spring Motion Isolation and Pressure Relief Comfortable Medium Firm Mattress
CMFOBAMTS$147.804.4★
CYTERNE Queen Size 10 Inch Hybrid Mattress Medium Firm Bed in a Box with Pocket Springs and Memory Foam Breathable Cooling Design for Couples (Pink+Black)
CYTERNE$87.435.0★
Quarota Queen Size Mattress 12 inch Hybrid Mattress in a Box Individually Pocket Springs Medium Firm Feel for Pressure Relief Breathable Comfort CertiPUR-US Certified
Quarota$197.544.5★
CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black
CMFOBAMTS$150.164.3★
What buyers say about black mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Mattress is very comfortable”
“Comfortable and soft”
“Great Value”
“Awesome mattress topper”
“Good Quality mattress”
“Sleep better, longer”
“true to size”
“It looks like the picture”
“Gives the extra cushioning our guests love it”
“It is very nice and plush”
What buyers complain about
“Horribly uncomfortable”
“It's not as thick as it seems”
“Looks nothing like the picture”
“The quality of the mattress is very poor”
“Awful smell”
“Way too soft for me”
“I would have expected the cost to be more for something like this”
“Ended up being 3 inches short”
“no fluff as in the advertised photos”
“not very good padding”
Top return reasons
Common questions
- Is black mattress profitable to sell on Amazon United States?
- The niche generates $302K/yr across 26 tracked products. 18 of 22 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the black mattress niche?
- 20 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in black mattress?
- Top complaints mined from reviews: Comfort-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for black mattress peak?
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- What does it cost to enter the black mattress niche?
- Listings span $43.42–$453.95; the average listing price is $176.54 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.