Is black lantern profitable to sell on Amazon United States?

The niche generates $313K/yr across 161 tracked products. 26 of 38 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the black lantern niche?

85 brands and 104 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in black lantern?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.1%.

When does demand for black lantern peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the black lantern niche?

Listings span $6.82–$163.10; the average listing price is $45.04 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.

black lantern

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Incredible$45.04

avg listing price — sweet spot $15–$100

Review moat

Great369.99

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.82–$163.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$313K

$313K/yr · 557K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black lantern is a $313K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

black lantern market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $225K–$270K; units × avg price
Conversion rate: 1.3%
Avg BSR: #182
Page quality: 0%
Prime: 99%
Sponsored: 94%
Out of stock: 2.8%
Avg brand age: 36 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

85 rising

Sellers

104

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

17%

Top 20: 42%

Open market

67%

MATAHUM8%
Staymoment7%
NEEDOMO5%
ZLFart5%
KIBAGA4%
Bdor4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top black lantern search terms

outdoor candle holder37K/yr +86.7%0.6% conv.
black lanterns42K/yr +59.6%0.7% conv.
floor lantern42K/yr +13.2%0.4% conv.
large outdoor lanterns40K/yr +41.0%0.4% conv.
black lanterns decorative outdoor39K/yr +57.0%1.0% conv.
large outdoor lanterns for porch34K/yr +2.0%0.5% conv.
outdoor table lantern21K/yr +60.8%0.8% conv.
wedding lanterns28K/yr +20.5%0.3% conv.
farmhouse lantern33K/yr -16.6%0.3% conv.
black lanterns decorative indoor32K/yr -10.8%1.2% conv.

All search terms

Top black lantern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Decorative Metal Lanterns Indoor Outdoor Candle Holder for Porch Patio Fireplace Floor Wedding Christmas Fall Holiday Farmhouse Table Centerpiece (Black Set of 3 20 15.7 12)

ZLFart$38.664.7★194 rev

Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)

Vorplick$37.094.8★55 rev

Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2

CEDARLUX$74.623.6★54 rev

Natural Rattan Boho Lanterns - Handcrafted Chic Decor to Enhance Your Home - Modern Farmhouse Beauty Perfect for Any Living Room Patio & Porch Indoor and Outdoor Coffee Table or Kitchen Dining Table

KIBAGA$34.444.5★449 rev

Staymoment 24 & 17 Large Outdoor Floor Lantern Set of 2 Porch Decor

Staymoment$59.434.5★121 rev

Newest

by launch date

24 19 Large Decorative Lanterns 2 Pcs Black Floor Lanterns with Candles

MATAHUM$58.0625 rev

2mo ago

Staymoment 24 & 20 Large Outdoor Floor Lantern Black Front Porch Decor

Staymoment$48.8010 rev

4mo ago

Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)

Vorplick$37.0955 rev

6mo ago

Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2

CEDARLUX$74.6254 rev

6mo ago

Natural Jute Boho Lanterns - Handcrafted Coffee Table Decor to Enhance Your Home - Modern Decorative Farmhouse Beauty for Living Room Patio & Front Porch Indoor and Outdoor or Kitchen Dining Table

KIBAGA$27.57141 rev

11mo ago

What buyers say about black lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Bright light”

Quality-Overall15%

“Product is lovely”

Design-Overall8%

“Sleek look”

Value For Money7%

“Money well spent”

Advertised Vs Actual Product6%

“As described”

Size-Overall5%

“convenient size”

Assembly/Installation3%

“Easy to assemble”

Charging3%

“Long charge”

Strength3%

“Heavy duty”

Durability3%

“are holding up well”

What buyers complain about

Size-Overall12%

“Extremely small”

Durability8%

“doesnt last”

Quality-Overall8%

“Very cheap quality”

Value For Money7%

“they are a little expensive”

Brightness/Shine/Glow6%

“Not very bright”

Advertised Vs Actual Product5%

“Not as described”

Functionality-Overall3%

“never worked”

Assembly/Installation3%

“Can chipped and poorly assembled”

Charging2%

“it has stopped charging”

Strength2%

“very flimsy”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product8%

Color7%

Defective Material/Parts5%

Quality-Overall5%

Brightness/Shine/Glow5%

Value For Money4%

Functionality-Overall4%

Bulb Flicker/Dimming/Color3%

Material Quality3%

Common questions

Is black lantern profitable to sell on Amazon United States?: The niche generates $313K/yr across 161 tracked products. 26 of 38 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the black lantern niche?: 85 brands and 104 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in black lantern?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.1%.
When does demand for black lantern peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the black lantern niche?: Listings span $6.82–$163.10; the average listing price is $45.04 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.