Black Kettle
FailShoppers spend an estimated $40K a year here, so Black Kettle is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $40K/yr33K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 33 sellers
Flapen Score
Black Kettle against its category
The dotted line is the Home & Kitchen average. Past it, Black Kettle is stronger. Inside it, weaker.
Market
The Black Kettle market on Amazon at a glance
Shoppers on Amazon United States searched for Black Kettle 33K times last year and spent an estimated $40K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $40Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- black tea pot12K searches a year
02 · Price
A sale here is worth $33.34.
Listings sell for $33.34 on average, from $13.52 to $98.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.34 that is $0 to $3K a year per listing.
- Average price
- $33.34inside the $15 to $100 sweet spot
- Price range
- $13.52–$98.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #67 within Coffee, Tea & Espresso. It carries 6,968 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #67in Coffee, Tea & Espresso
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 6,968per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Black Kettle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SUSTEAS Whistling Tea Kettle 2.7QT Food-Grade Steel Teapot BLACK
- Price
- $36.70
- Rating
- 4.3/5
- Reviews
- 17,048
- Age
- 7y ago

SUSTEAS Whistling Tea Kettle 2.7QT Food-Grade Steel Teapot SILVER
- Price
- $36.39
- Rating
- 4.3/5
- Reviews
- 17,048
- Age
- 3y ago

Lilys Home 2 Quart Stainless Steel Whistling Tea Kettle the Perfect Stovetop Tea and Water Boilers for Your Home Dorm Condo or Apartment. (Black)
- Price
- $22.13
- Rating
- 4.2/5
- Reviews
- 4,008
- Age
- 6y ago

Sweejar Porcelain Teapot with Removable Stainless Steel Infuser Microwave & Dishwasher Safe Tea Pots for Loose Tea Tea Infuser Pots for Chrismas Women Gift (30oz Black)
- Price
- $27.02
- Rating
- 4.5/5
- Reviews
- 3,837
- Age
- 6y ago

SUSTEAS 57oz Electric Kettle with Thermometer Hot Water Pot Retro Green
- Price
- $56.81
- Rating
- 4.3/5
- Reviews
- 1,991
- Age
- 4y ago
Trending
estimated 90-day click momentum
Yoochu Small Electric Kettle 0.8L Water Boiler & Heater 1000W Hot Tea Pot Double Wall Stainless Steel Cool Touch Mini Coffee Kettle with Auto Shut Off & Boil Dry Protection BPA-Free Black
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 6mo ago

Yoochu Electric Kettle Double Wall 1.7L Stainless Steel Cool Touch Water Boiler & Heater 1500W Hot Tea Pot Boil Dry Protection & Cordless Base BPA-Free Black
- Price
- $30.24
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 7mo ago

SAKI Large Porcelain Teapot 48 Ounce Tea Pot with Infuser Loose Leaf and Blooming Tea Pot - Black
- Price
- $28.56
- Rating
- 4.6/5
- Reviews
- 2,108
- Age
- 7y ago

Electric Gooseneck Kettle 304 Stainless Steel Coffee Kettle Auto Shutoff Anti-dry Protection Classic Pour-over Coffee & Tea Matte Black 1.0L-1200W Fast Boiling Water Boiler by YUIOASE
- Price
- $28.46
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 2y ago

MEISON Electric Kettle 1.7 L Double Wall Food Grade Stainless Steel Interior Water Boiler Coffee Pot & Tea Kettle Auto Shut-Off and Boil-Dry Protection 1200W 2 Year Warranty(Black)
- Price
- $21.06
- Rating
- 4.3/5
- Reviews
- 2,956
- Age
- 3y ago
Newest
by launch date
Yoochu Small Electric Kettle 0.8L Water Boiler & Heater 1000W Hot Tea Pot Double Wall Stainless Steel Cool Touch Mini Coffee Kettle with Auto Shut Off & Boil Dry Protection BPA-Free Black
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 6mo ago

Yoochu Electric Kettle Double Wall 1.7L Stainless Steel Cool Touch Water Boiler & Heater 1500W Hot Tea Pot Boil Dry Protection & Cordless Base BPA-Free Black
- Price
- $30.24
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 7mo ago

Primula Stewart Whistling Tea Kettle for Stovetop Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle 1.5-Quart Brushed Silver with Black Handle
- Price
- $13.63
- Rating
- 4.3/5
- Reviews
- 22,533
- Age
- 1y ago

SUSTEAS Tea Kettle - 3.17QT Stainless Steel Whistling Tea Pot Silver
- Price
- $34.79
- Rating
- 4.3/5
- Reviews
- 1,537
- Age
- 2y ago

Chefbar 2.6 Quart Whistling Tea Kettle for Stovetop Black
- Price
- $19.86
- Rating
- 4.2/5
- Reviews
- 610
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
33
Est. top-5 brand share
62%
Top 20: 94%
Est. top-5 click share
41%
Top 20: 81%
Open market
34%
- SUSTEAS38%
- Lily's Home7%
- Sweejar Home6%
- Yoochu6%
- Primula5%
- Palais Essentials4%
Demand
Black Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Black Kettle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black tea pot12K/yr
- black teapot10K/yr
- kettle black6K/yr
- sustease tea kettle5K/yr
- sustease stove top whistling tea kettle31/yr
Reviews and returns
What reviews say buyers love and hate about Black Kettle
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Kettle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









