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Black Happy Birthday Banner

Fail

Prices span $3.41–$9.91, mostly outside the sweet spot, so Black Happy Birthday Banner is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$131K/yr251K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
54%top-5 click share · 26 brands · 32 sellers

Flapen Score

Black Happy Birthday Banner against its category

The dotted line is the Home & Kitchen average. Past it, Black Happy Birthday Banner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Happy Birthday Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Black Happy Birthday Banner 251K times last year and spent an estimated $131K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
8.0%
Market size, estimated
$131Ka year
Peak month
September1.8× the quietest month
Top search term
black happy birthday banner94K searches a year

02 · Price

A sale here is worth $6.50.

Listings sell for $6.50 on average, from $3.41 to $9.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $6.50 that is $3K to $5K a year per listing.

Average price
$6.50under the $15 to $100 sweet spot
Price range
$3.41–$9.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,237 within Banners. It carries 1,602 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,237in Banners
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,602per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Black Happy Birthday Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 flat

Sellers

32

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

54%

Top 20: 92%

Open market

42%

  • Brand 116%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Black Happy Birthday Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Black Happy Birthday Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black happy birthday banner94K/yr
  • happy birthday banner black42K/yr
  • black birthday banner28K/yr
  • happy birthday black19K/yr
  • black happy birthday sign13K/yr
  • happy birthday black banner9K/yr
  • black happy birthday11K/yr
  • black and white happy birthday banner6K/yr
  • black and white birthday banner7K/yr
  • happy birthday sign black7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Happy Birthday Banner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Inflation/Deflation”
3.6%of orders come back
“Doesnt stay inflated”
A buyer, on “Inflation/Deflation”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Happy Birthday Banner questions

Answered from the same tracked data.