Skip to content

Black Happy Birthday Balloons

Fail

Demand is soft, at -21.9% this quarter, so Black Happy Birthday Balloons is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$67K/yr102K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
69%top-5 click share · 14 brands · 17 sellers

Flapen Score

Black Happy Birthday Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Black Happy Birthday Balloons is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Happy Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Black Happy Birthday Balloons 102K times last year and spent an estimated $67K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
7.5%
Market size, estimated
$67Ka year
Peak month
October1.9× the quietest month
Top search term
black happy birthday balloons53K searches a year

02 · Price

A sale here is worth $8.77.

Listings sell for $8.77 on average, from $4.94 to $21.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.77 that is $4K to $7K a year per listing.

Average price
$8.77under the $15 to $100 sweet spot
Price range
$4.94–$21.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #612 within Balloons. It carries 2,789 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#612in Balloons
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,789per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Happy Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

25%

  • Brand 138%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Black Happy Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Happy Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black happy birthday balloons53K/yr
  • black birthday balloons18K/yr
  • happy birthday black balloons12K/yr
  • happy birthday balloon black8K/yr
  • happy birthday balloons black7K/yr
  • birthday balloons black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Happy Birthday Balloons

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Inflation/Deflation”
3.4%of orders come back
“Doesnt stay inflated”
A buyer, on “Inflation/Deflation”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Happy Birthday Balloons questions

Answered from the same tracked data.