Black Floating Candles
FailShoppers spend an estimated $25K a year here, so Black Floating Candles is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $25K/yr37K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 17 sellers
Flapen Score
Black Floating Candles against its category
The dotted line is the Home & Kitchen average. Past it, Black Floating Candles is stronger. Inside it, weaker.
Market
The Black Floating Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Black Floating Candles 37K times last year and spent an estimated $25K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $25Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- black floating candles33K searches a year
02 · Price
A sale here is worth $16.67.
Listings sell for $16.67 on average, from $7.52 to $28.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.67 that is $0 to $2K a year per listing.
- Average price
- $16.67inside the $15 to $100 sweet spot
- Price range
- $7.52–$28.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #100 within Candles. It carries 825 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #100in Candles
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 825per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Black Floating Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
22%
- Brand 121%
- Brand 219%
- Brand 317%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Black Floating Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.8×
Reviews and returns
What reviews say buyers love and hate about Black Floating Candles
We read the reviews and the return reasons for every product selling here.
“The battery life sucks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Floating Candles questions
Answered from the same tracked data.