black floating candles
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Review moat
Good824.59avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.52–$28.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, black floating candles is a $25K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
black floating candles market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$50K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 13.0%
- Avg brand age
- 41 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
22%
- Royal Imports21%
- Nuanchu19%
- Ishua17%
- COSIKO8%
- YOSICIL8%
- kakoya7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.8×
Top black floating candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Imports Floating Candles 3 inch Black 12 Pack Unscented Wax Discs
Royal Imports$20.864.7★6,183 rev
20 Pcs Floating Candles Centerpieces 1.5 Inch Unscented Floating Candles Small Decoration for Valentines Day Thanksgiving Wedding and Home Decor
Ishua$8.574.3★894 rev
Nuanchu 20 Pcs Black Floating Candles Centerpieces for Wedding Small Unscented Floating Candles Decoration for Wedding Anniversary Halloween Holiday Party Gifts Home Pool Decor
Nuanchu$9.244.3★914 rev
Nuanchu 30 Pcs Black Floating Candles Centerpieces Bulk 1.5 Inch Small Unscented Votive Floating Candles Decoration for Wedding Anniversary Holiday Party Gifts Home Pool Decor
Nuanchu$13.354.2★1,155 rev
Black Floating Candles for Cylinder Vases 24 Pack 2 Inches Water Tealight Candles for Halloween Dinner Party Holiday Decoration
YOSICIL$15.684.6★129 rev
Newest
by launch date
Black Floating Candles 3 inch 12 Pack - Floating Candles for centerpieces - Wedding Decor - Burning Time 8-10 Hours
Cacou$17.769 rev
kakoya Flameless Floating Candles with Wand20 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift(Black)
kakoya$26.14964 rev
kakoya Flameless Floating Candles with Wand12 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best GiftBlack
kakoya$17.53964 rev
3 inch Floating Candles 36 Packs Black Floating Candles 8-9 Hours Floating Candle for Centerpieces 3 Water Candles for Cylinder Vases Pool Wedding Party
Capaniel$28.7477 rev
20 Pcs Floating Candles Centerpieces 2 Inch Unscented Floating Candles Small Decoration for Valentines Day (2 Inch Black)
Ishua$14.94894 rev
Trending
90-day click momentumkakoya Flameless Floating Candles with Wand20 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift(Black)
kakoya$26.144.4★
Black Floating Candles 3 inch 12 Pack - Floating Candles for centerpieces - Wedding Decor - Burning Time 8-10 Hours
Cacou$17.764.2★
Royal Imports Floating Candles 3 inch Black 12 Pack Unscented Wax Discs
Royal Imports$20.864.7★
6 Hour Black Floating Candles Unscented Small 2 Inch Dripless Pool Water Wax Candles for Cylinder Vase Centerpiece at Wedding Party Pool Holiday Halloween 24 Packs
COSIKO$16.694.3★
TMCLHXYNF 420Pcs Black Floating Beads Pearl NO Hole for Centerpiece Vases
TMCLHXYNF$16.924.5★
What buyers say about black floating candles
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful candles”
“Nice as described”
“Very cool looking”
“Great product”
“So pretty”
“Did not have any issues with the remote either”
“Perfect size floating candles”
“Worth the money”
What buyers complain about
“The battery life sucks”
“To small for the price”
“They are dinky and cheaply made”
“It doesnt look like the photo”
“Super sensitive to heat”
“Do not last”
“non of them work”
Top return reasons
Common questions
- Is black floating candles profitable to sell on Amazon United States?
- The niche generates $25K/yr across 17 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the black floating candles niche?
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in black floating candles?
- Top complaints mined from reviews: Battery Life, Size-Overall, Quality-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for black floating candles peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.8× the quietest.
- What does it cost to enter the black floating candles niche?
- Listings span $7.52–$28.74; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.