Black Elf on the Shelf

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

0.3%

Market size, estimated

$11Ka year

Peak month

December295.3× the quietest month

Top search term

black elf on the shelf74K searches a year

Listings sell for $16.66 on average, from $9.53 to $32.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.66 that is $8K to $12K a year per listing.

Average price

$16.66inside the $15 to $100 sweet spot

Price range

$9.53–$32.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

2.2%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #2,976 within Collectible Figurines. It carries 3,867 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

75%

Out of stock, average day

15.8%

Average rank

#2,976in Collectible Figurines

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,867per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months