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Black Easel Stand for Wedding Sign

Maybe

Products sell for $33.57 on average, inside the sweet spot. But an estimated 8.5% of orders come back, so Black Easel Stand for Wedding Sign is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$173K/yr213K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
36%top-5 click share · 44 brands · 54 sellers

Flapen Score

Black Easel Stand for Wedding Sign against its category

The dotted line is the Home & Kitchen average. Past it, Black Easel Stand for Wedding Sign is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Easel Stand for Wedding Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Black Easel Stand for Wedding Sign 213K times last year and spent an estimated $173K. The top 5 brands take 47% of clicks. Demand peaks in Mar. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
2.4%
Market size, estimated
$173Ka year
Peak month
March2.4× the quietest month
Top search term
wedding welcome sign stand25K searches a year

02 · Price

A sale here is worth $33.57.

Listings sell for $33.57 on average, from $11.52 to $62.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $33.57 that is $0 to $3K a year per listing.

Average price
$33.57inside the $15 to $100 sweet spot
Price range
$11.52–$62.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #640 within Display Stands. It carries 390 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#640in Display Stands
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
60

04 · Newcomers

11 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
11Amazon's first-year sales bar
Average brand age
28 months

Products

Top Black Easel Stand for Wedding Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

54

Top-5 brand share

47%

Top 20: 83%

Top-5 click share

36%

Top 20: 69%

Open market

48%

  • Brand 116%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Black Easel Stand for Wedding Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.4×

Search terms

Top Black Easel Stand for Wedding Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding welcome sign stand25K/yr
  • wedding banner stand15K/yr
  • fabric sign stand19K/yr
  • wooden sign stand21K/yr
  • wedding stand18K/yr
  • hanging sign stand12K/yr
  • welcome board stand12K/yr
  • pedestal sign holder13K/yr
  • wood sign stand9K/yr
  • wedding sign holder stand9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Easel Stand for Wedding Sign

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
26%of negative reviews mention “Strength”
8.5%of orders come back
“Not sturdy”
A buyer, on “Strength”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Easel Stand for Wedding Sign questions

Answered from the same tracked data.