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Black Duvet Cover King

Fail

Demand is soft, at -24.9% this quarter, so Black Duvet Cover King is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$90K/yr70K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
52%top-5 click share · 17 brands · 23 sellers

Flapen Score

Black Duvet Cover King against its category

The dotted line is the Home & Kitchen average. Past it, Black Duvet Cover King is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Duvet Cover King market on Amazon at a glance

Shoppers on Amazon United States searched for Black Duvet Cover King 70K times last year and spent an estimated $90K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
2.9%
Market size, estimated
$90Ka year
Peak month
August2.5× the quietest month
Top search term
black duvet cover king49K searches a year

02 · Price

A sale here is worth $43.14.

Listings sell for $43.14 on average, from $18.27 to $82.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $43.14 that is $4K to $11K a year per listing.

Average price
$43.14inside the $15 to $100 sweet spot
Price range
$18.27–$82.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #95 within Duvet Covers & Sets. It carries 7,226 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#95in Duvet Covers & Sets
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
7,226per listing
Listings tracked
28

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Black Duvet Cover King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

19%

  • Brand 127%
  • Brand 225%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Black Duvet Cover King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Black Duvet Cover King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black duvet cover king49K/yr
  • black king duvet cover10K/yr
  • black bed covers3K/yr
  • king duvet cover black4K/yr
  • duvet cover king black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Duvet Cover King

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
2.6%of orders come back
“it was much too short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Duvet Cover King questions

Answered from the same tracked data.