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Black Down Comforter King Size

Fail

Demand is soft, at -26.8% this quarter, so Black Down Comforter King Size is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$142K/yr136K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
35%top-5 click share · 20 brands · 30 sellers

Flapen Score

Black Down Comforter King Size against its category

The dotted line is the Home & Kitchen average. Past it, Black Down Comforter King Size is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Down Comforter King Size market on Amazon at a glance

Shoppers on Amazon United States searched for Black Down Comforter King Size 136K times last year and spent an estimated $142K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
2.0%
Market size, estimated
$142Ka year
Top search term
black california king comforter set23K searches a year

02 · Price

A sale here is worth $51.91.

Listings sell for $51.91 on average, from $24.30 to $151.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $51.91 that is $0 to $5K a year per listing.

Average price
$51.91inside the $15 to $100 sweet spot
Price range
$24.30–$151.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #64 within Comforters & Sets. It carries 9,507 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#64in Comforters & Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,507per listing
Listings tracked
57

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Down Comforter King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

35%

Top 20: 69%

Open market

16%

  • Brand 149%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (14 brands, 16%)

Demand

Black Down Comforter King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Black Down Comforter King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black california king comforter set23K/yr
  • king size black comforter13K/yr
  • black bedding king14K/yr
  • black california king comforter10K/yr
  • king size comforter black10K/yr
  • black comforter king size8K/yr
  • black bed set king7K/yr
  • black oversized king comforter7K/yr
  • black down comforter king size10K/yr
  • california king comforter set black7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Down Comforter King Size

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“it was much too short”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Down Comforter King Size questions

Answered from the same tracked data.