Is black comforter profitable to sell on Amazon United States?

The niche generates $953K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the black comforter niche?

17 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in black comforter?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.

When does demand for black comforter peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the black comforter niche?

Listings span $17.52–$59.52; the average listing price is $34.79 (sweet spot $15–$100). The average incumbent carries 5,292 reviews — the moat a new listing must climb.

black comforter

Worth a look

Shows a sweet-spot price point ($34.79 avg), but soft demand (-15.4% this quarter) keeps it on the watch list.

Avg price

Incredible$34.79

avg listing price — sweet spot $15–$100

Price range

Incredible$17.52–$59.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Market size

Great$953K

$953K/yr · 1.5M searches

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,292.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black comforter is a $953K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black comforter market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 1.8%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.4%
Avg brand age: 41 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

11%

CozyLux59%
Love's cabin8%
JOLLYVOGUE8%
HIMEET6%
Velorose5%
EXQ Home3%
Open — no brand owns it (11 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -15.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top black comforter search terms

black comforter set366K/yr -17.8%1.0% conv.
black queen comforter set208K/yr -18.6%3.1% conv.
black bed set130K/yr -13.3%0.7% conv.
black bedding120K/yr -5.2%0.4% conv.
black comforter queen177K/yr -45.2%2.3% conv.
black queen comforter72K/yr -9.8%3.2% conv.
black comforter full82K/yr -6.1%2.0% conv.
black full size comforter set63K/yr -14.7%2.3% conv.
black bedding set25K/yr +48.8%0.6% conv.
black bed comforter31K/yr +2.6%0.8% conv.

All search terms

Top black comforter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CozyLux Queen Comforter Set Black 3 Pieces Lightweight Comforters Queen Size Quilted Bedding Sets All Season Breathable Solid Down Alternative Comforter with 2 Pillowcases Soft Bed Set for Home

CozyLux$24.304.5★5,298 rev

CozyLux Queen Comforter Set Black 7 Pieces Bed in a Bag Queen Comforter Set with Sheets Soft Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Soft Bed Set for All Seasons

CozyLux$30.224.5★2,388 rev

CozyLux Queen Comforter Set Black 7 Pieces Bed in a Bag Black Comforters Queen Size All Season Bedding Sets with Stitch Quilted Comforter Flat Sheet Fitted Sheet Pillowcases

CozyLux$30.204.6★8,177 rev

CozyLux Queen Comforter Set Black 7 Pieces Pintuck Bed in A Bag All Season Comforter Queen Size Bed Set Gift for Family Pinch Pleat Bedding Sets with Comforter Sheets Pillowcases & Shams

CozyLux$31.654.6★9,763 rev

CozyLux Queen Comforter Set Black - 270GSM 3 Pieces Box Stitched Comforters Queen Size Soft Bed Set for All Seasons Lightweight Bedding Sets with 1 Down Alternative Comforter and 2 Pillow Shams

CozyLux$24.124.6★2,275 rev

Newest

by launch date

HIMEET Queen Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (90x90) with 2 Pillowcases Black

HIMEET$20.8782 rev

6mo ago

Velorose Queen Comforter Set Black 7 Pieces Bed in a Bag Queen Size Lightweight Microfiber Bedding Set with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams Deep Pocket All Season Bed Set

Velorose$27.71827 rev

1y ago

CozyLux Fleece Queen Comforter Set Oeko-TEX Certified Winter Warm & Fluffy 300GSM 3D Stripe Flannel Bedding Super Soft Faux Fur Bed Set Bedroom Decor with 2 Pillowcases Black

CozyLux$39.80629 rev

1y ago

EXQ Home Fluffy Comforter Set Queen Size - Super Soft Faux Fur Stripe Jacquard Comforter 3 Pieces Black Fleece Bedding Set Winter Warm Bed Set 1 Comforter with 2 Pillowcases

EXQ Home$34.881,108 rev

2y ago

JOLLYVOGUE Full Comforter Set Ultra-Soft Bed in a Bag Full Size 7 Pieces Oeko-TEX Certified Bedding Set with Down Alternative Comforter Sheets Pillowcases & Shams Black

JOLLYVOGUE$36.505,436 rev

2y ago

What buyers say about black comforter

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“Such a comfy set”

Soft Feel15%

“Soft and fluffy”

Quality-Overall9%

“Seriously surprising quality for as affordable as they are”

Value For Money9%

“Great deal”

Warmth7%

“Keeps me warm”

Size-Overall6%

“fits bed well”

Advertised Vs Actual Product4%

“As described”

Color3%

“I love the color”

Weight Light3%

“Lightweight and perfect”

Thickness3%

“The fabric is thick enough”

What buyers complain about

Size-Overall12%

“it was much too short”

Thickness12%

“Not as thick as I thought”

Quality-Overall8%

“Cheap Quality”

Advertised Vs Actual Product5%

“False ADVERTISING”

Smell4%

“Mold smell”

Stitch/Finish/Polish3%

“Poor Stitching Quality”

Value For Money3%

“It's cheaper for a reason”

Durability3%

“Didnt last”

Comfort-Overall3%

“Thin comforter”

Thin3%

“To thin”

Top return reasons

Size-Overall40%

Material Quality10%

Advertised Vs Actual Product8%

Comfort-Overall7%

Color7%

Thin5%

Value For Money4%

Quality-Overall4%

Stitch/Finish/Polish2%

Defective Material/Parts2%

Common questions

Is black comforter profitable to sell on Amazon United States?: The niche generates $953K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the black comforter niche?: 17 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in black comforter?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.
When does demand for black comforter peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the black comforter niche?: Listings span $17.52–$59.52; the average listing price is $34.79 (sweet spot $15–$100). The average incumbent carries 5,292 reviews — the moat a new listing must climb.