black coasters
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,003.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.91–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, black coasters is a $44K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 47/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
black coasters market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $38K–$48K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
31%
- TWTLi21%
- ME.FAN19%
- KEHOUXRE12%
- Wingcases7%
- MHL4165%
- HFHOME5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top black coasters search terms
- rubber coasters29K/yr
- rubber coasters for drinks20K/yr
- non-slip silicone coasters5K/yr
- coasters black15K/yr
- silicone coasters set of 48K/yr
- silicone coasters with holder6K/yr
- silicon coasters5K/yr
- black drink coasters4K/yr
Top black coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TWTLi 8-Pack Silicone Drink Coasters with Holder Non-Slip Coaster Set for Coffee Table Kitchen & Office Protect Furniture from Water Rings Heat & Spills Black
TWTLi$9.844.7★3,251 rev
![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)
ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black
ME.FAN$10.014.8★9,112 rev
KEHOUXRE Coasters for Drinks 6 Pack Drinking Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coaster for Kinds of Cups (Blue)
KEHOUXRE$7.984.6★630 rev
Wingcases Silicone Drink Coasters Set of 4 Coaster for Desk
Wingcases$5.914.6★1,442 rev
Silicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)
MHL416$5.804.7★63 rev
Newest
by launch dateSilicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)
MHL416$5.8063 rev
Silicone Coasters 6 Pack with Holder Drink Coasters Set for Hot & Cold at Bar Desk Tabletop-Protection Round Cup Mat Non-Slip for Any Cups Thickened Non-Stick Deep Tray Coffee Table Decor Black
BRILLIRARE$6.0645 rev
HFHOME Silicone Coasters Set 4 Pcs Drink Coasters for Coffee Table Bar Tabletop Protection - Dark Gray
HFHOME$5.412,107 rev
![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green](https://m.media-amazon.com/images/I/41j2hupMt0L.jpg)
ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green
ME.FAN$9.979,112 rev
5-Pack White Silicone Coasters Non-Slip Drink Coasters for Dining Table
GAQWOK$4.91113 rev
Trending
90-day click momentumSilicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)
MHL416$5.804.7★
Coga Drink Coasters Set of 6 with Holder Silicone Coasters Tabletop Protection for Any Table Type Wood Stone Tables Dishwasher Safe Coasters for Drinks Fits Any Size of Drinking Glasses (Black)
Coga$9.484.6★
HFHOME Silicone Coasters Set 4 Pcs Drink Coasters for Coffee Table Bar Tabletop Protection - Dark Gray
HFHOME$5.414.8★
ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green
ME.FAN$9.974.8★
2X2 Round Rubber Caster Cups Non Slip Furniture Pads - 4 Pack
VOCOMO$9.814.6★
What buyers say about black coasters
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“As advertised”
“Easy to wash off”
“Good Value”
“No slip”
“There are tons of colors to choose from”
“They are easy to use”
“Holding up well”
“Fits all glasses very nicely”
“Quality build materials”
What buyers complain about
“Everything sticks to them”
“Of course, at under $10, this is a cheap item, so I didnt expect exceptional quality”
“Flimsy”
“Disgusting worse smell ever”
“I would have liked it to be thicker”
“Small”
“SMELLS SO BAD”
“Looks cheap feels cheap”
“quite costly”
“They are not absorbent so exercise due caution when using with sweaty glasses”
Top return reasons
Common questions
- Is black coasters profitable to sell on Amazon United States?
- The niche generates $44K/yr across 27 tracked products. 90-day search growth is +47.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the black coasters niche?
- 20 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in black coasters?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Strength. The return rate is 1.3%.
- When does demand for black coasters peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the black coasters niche?
- Listings span $4.91–$19.97; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 2,003 reviews — the moat a new listing must climb.