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Black Coasters

Fail

Shoppers spend an estimated $44K a year here, so Black Coasters is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$44K/yr93K searches / yr
90-day growth
+47.3%search demand this quarter
Competition
58%top-5 click share · 20 brands · 24 sellers

Flapen Score

Black Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Black Coasters is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Black Coasters 93K times last year and spent an estimated $44K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
4.9%
Market size, estimated
$44Ka year
Peak month
August1.6× the quietest month
Top search term
rubber coasters29K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $4.91 to $19.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.62 that is $962 to $2K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$4.91–$19.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$962–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #116 within Bar Tools & Drinkware. It carries 2,003 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#116in Bar Tools & Drinkware
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,003per listing
Listings tracked
27

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

31%

  • Brand 121%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Black Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Black Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber coasters29K/yr
  • rubber coasters for drinks20K/yr
  • non-slip silicone coasters5K/yr
  • coasters black15K/yr
  • silicone coasters set of 48K/yr
  • silicone coasters with holder6K/yr
  • silicon coasters5K/yr
  • black drink coasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Coasters

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Everything sticks to them”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Coasters questions

Answered from the same tracked data.