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Black Cherry Candle

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $60K a year here, so Black Cherry Candle is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$60K/yr85K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
49%top-5 click share · 19 brands · 62 sellers

Flapen Score

Black Cherry Candle against its category

The dotted line is the Home & Kitchen average. Past it, Black Cherry Candle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cherry Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Black Cherry Candle 85K times last year and spent an estimated $60K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.1%
Market size, estimated
$60Ka year
Peak month
December2.4× the quietest month
Top search term
cherry candle32K searches a year

02 · Price

A sale here is worth $14.03.

Listings sell for $14.03 on average, from $4.93 to $27.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.03 that is $1K to $4K a year per listing.

Average price
$14.03under the $15 to $100 sweet spot
Price range
$4.93–$27.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #982 within Candles. It carries 1,706 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#982in Candles
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,706per listing
Listings tracked
25

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Cherry Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

62

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

33%

  • Brand 129%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Black Cherry Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Black Cherry Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry candle32K/yr
  • cherry candles17K/yr
  • black cherry candle16K/yr
  • cherry birthday candles8K/yr
  • cherry scented candles4K/yr
  • yankee candle black cherry5K/yr
  • black cherry yankee candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cherry Candle

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.8%of orders come back
“Doesn't smell at all”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Cherry Candle questions

Answered from the same tracked data.