Is black cherry candle profitable to sell on Amazon United States?

The niche generates $60K/yr across 25 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the black cherry candle niche?

19 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in black cherry candle?

Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 0.8%.

When does demand for black cherry candle peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the black cherry candle niche?

Listings span $4.93–$27.43; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.

black cherry candle

Worth a look

Shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.03

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$27.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,706.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 85K searches

According to Flapen's Amazon United States niche tracking, black cherry candle is a $60K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

black cherry candle market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $70K–$84K; units × avg price
Conversion rate: 5.1%
Avg BSR: #982
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 10.3%
Avg brand age: 38 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

33%

Yankee Candle29%
Conelist11%
Kline Honey Bee Farm9%
RAINFLOW6%
M&SENSE6%
Dianne's Custom Candles5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top black cherry candle search terms

cherry candle32K/yr -17.7%3.1% conv.
cherry candles17K/yr -17.3%3.2% conv.
black cherry candle16K/yr -21.6%6.2% conv.
cherry birthday candles8K/yr -9.1%3.1% conv.
cherry scented candles4K/yr -10.8%3.5% conv.
yankee candle black cherry5K/yr -6.6%11.1% conv.
black cherry yankee candle3K/yr -8.6%11.4% conv.

All search terms

Top black cherry candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$16.224.6★447 rev

Set of 12 Cherry Birthday Candles Handmade Beeswax Cake Candles with Cotton Wicks Eco-Friendly Red Cherry Shaped Candles for Parties Weddings Cupcakes Celebrations

Kline Honey Bee Farm$18.844.7★15 rev

15 Pcs Cherry Birthday Candles Mini Cute Fruit Shaped Candles for Cake Red Decorative Cake Candles for Kids Birthday Cherry Party Decorations Cupcake & Dessert Candle Toppers

RAINFLOW$6.953.9★12 rev

Conelist 15 Pcs Cherry Shaped Birthday Candles Cute Fruit Shaped Candles Mini Cherry Party Favors Decorative Cake Decorations Soy Wax Cupcake Toppers for Wedding Table Gift(Red)

Conelist$11.964.6★47 rev

Cherry Bomb Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend

Dianne's Custom Candles$14.764.3★400 rev

Newest

by launch date

M&SENSE Cherry Bomb Scented Candles 11.3 oz

M&SENSE$16.4466 rev

5mo ago

Conelist 18 Pcs Cheetah Cherry Birthday Candles Cute Cherry Shaped & Leopard Taper Cake Candles Decoration Cupcake Topper Decor for Birthday Bachelorette Wedding Party Supplies

Conelist$16.8710 rev

6mo ago

10 Pack Cherry Birthday Candles Fruit Shaped Cake Toppers for Birthday Party Decorations Cupcakes Desserts and Celebrations

Generic$8.011 rev

6mo ago

12 Pcs Cherry Birthday Candles Decorations Handmade Beeswax Cake Candle with Cotton Wicks Cute Red Fruit-Shaped Candles for Party Wedding Cupcakes & Celebrations

Rlcvecv$12.8212 rev

7mo ago

Finery Cherry Almond Scented Soy Candle & Cotton Wick for New Home - Not Another Cherry with Turkish Rose and Almond Amaretto - 37 Hour Burn Time 7oz Luxe Jar + Lid Paraben Free Vegan

Fine'ry$13.605 rev

7mo ago

What buyers say about black cherry candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Great Smell”

Brightness/Shine/Glow7%

“Light it up”

Quality-Overall6%

“Good quality”

Gifting Purpose4%

“Gift”

Value For Money4%

“Well worth it”

Size-Overall3%

“Theyre the perfect size”

Advertised Vs Actual Product3%

“it does its job”

Durability3%

“more durable so I could reuse them”

Design-Overall2%

“They are each perfectly shaped and crafted”

Strength2%

“sturdy feel to it”

What buyers complain about

Smell43%

“Doesn't smell at all”

Size-Overall7%

“smaller than Id imagined”

Strength6%

“Not as strong”

Value For Money6%

“Not Good Value”

Quality-Overall3%

“Extremely Poor Quality”

Advertised Vs Actual Product2%

“looked inconsistent from candle to candle”

Ease Of Use2%

“Useless can not use”

Flammable1%

“Burns a long time”

Color1%

“A little chalky in color”

Defective Material/Parts1%

“It came broken into pieces”

Top return reasons

Smell49%

Size-Overall28%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Value For Money2%

Functionality-Overall2%

Product Condition2%

Quality-Overall2%

Gifting Purpose1%