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Black Chair

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.4% of searches, so Black Chair is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$253K/yr876K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
20%top-5 click share · 60 brands · 75 sellers

Flapen Score

Black Chair against its category

The dotted line is the Home & Kitchen average. Past it, Black Chair is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Black Chair 876K times last year and spent an estimated $253K. The top 5 brands take 36% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
876K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
0.4%
Market size, estimated
$253Ka year
Peak month
November2.5× the quietest month
Top search term
black chair207K searches a year

02 · Price

A sale here is worth $68.63.

Listings sell for $68.63 on average, from $16.42 to $278.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $68.63 that is $0 to $7K a year per listing.

Average price
$68.63inside the $15 to $100 sweet spot
Price range
$16.42–$278.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #188 within Home Office Furniture. It carries 1,727 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
53%
Out of stock, average day
6.5%
Average rank
#188in Home Office Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,727per listing
Listings tracked
114

04 · Newcomers

36 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
36Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

75

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

20%

Top 20: 45%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Black Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Black Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black chair207K/yr
  • vanity chair no wheels146K/yr
  • sillas para vanity114K/yr
  • desk chair without wheels59K/yr
  • small chairs53K/yr
  • silla de vanity41K/yr
  • small comfortable chair27K/yr
  • vanity chairs with backs36K/yr
  • clearance chairs22K/yr
  • podcast chair25K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chair

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
1.8%of orders come back
“To short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Chair questions

Answered from the same tracked data.