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Black Candlesticks

Fail

Demand is soft, at -5.0% this quarter, so Black Candlesticks is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$170K/yr227K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
48%top-5 click share · 23 brands · 26 sellers

Flapen Score

Black Candlesticks against its category

The dotted line is the Home & Kitchen average. Past it, Black Candlesticks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Candlesticks market on Amazon at a glance

Shoppers on Amazon United States searched for Black Candlesticks 227K times last year and spent an estimated $170K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
6.4%
Market size, estimated
$170Ka year
Peak month
October5.1× the quietest month
Top search term
black taper candles73K searches a year

02 · Price

A sale here is worth $11.64.

Listings sell for $11.64 on average, from $6.02 to $29.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.64 that is $3K to $6K a year per listing.

Average price
$11.64under the $15 to $100 sweet spot
Price range
$6.02–$29.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #127 within Candles. It carries 2,105 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#127in Candles
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,105per listing
Listings tracked
33

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Candlesticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

26

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

32%

  • Brand 117%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Black Candlesticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Black Candlesticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black taper candles73K/yr
  • black candlesticks65K/yr
  • black candle sticks33K/yr
  • black tapered candles11K/yr
  • black candle stick5K/yr
  • black candlestick5K/yr
  • tall black candles4K/yr
  • black taper candle5K/yr
  • black long candles4K/yr
  • black tall candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Candlesticks

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
3.4%of orders come back
“The candles are very small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Candlesticks questions

Answered from the same tracked data.