black candles
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.02–$30.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$558K$558K/yr · 820K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,325.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black candles is a $558K/yr Amazon United States market (820K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
black candles market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $655K–$785K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.8%
- Avg brand age
- 40 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
97
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
39%
Top 20: 75%
Open market
44%
- CIPHANDS15%
- YOROXRG15%
- Auelife7%
- Dinil6%
- WREXCS6%
- Grcdoyvl6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.7×
Top black candles search terms
- black candles360K/yr
- black candle131K/yr
- black taper candles73K/yr
- black candlesticks65K/yr
- black pillar candles45K/yr
- black and white candles25K/yr
- black candle sticks33K/yr
- velas negras11K/yr
- candles black9K/yr
- small black candle6K/yr
Top black candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 20 Black Spell & Chime Premium Mini Taper Candles for Rituals Prayer Birthdays Meditation Altar - 4 Inch Tall Unscented. (Black 20)
CIPHANDS$6.504.5★1,455 rev
YOROXRG Set of 40 Black Candles Spell Chime Candles for Halloween Rituals Prayer Birthdays Meditation Altar - 4 Inch Tall Unscented
YOROXRG$8.794.4★3,020 rev
YIHANG Black Taper Candles - Set of 14 Dripless Candles - 10 inch Tall 3/4 inch Thick - 7.5 Hour Clean Burning Perfect for HouseholdDinner or Any Event
WREXCS$10.324.3★1,620 rev
YOROXRG 40 Pack Spell Chime Candles-4 Inch Multi-Colored Taper Candles Sticks-for Home Decor Kitchen Decor Wedding Decoration-10 Colours
YOROXRG$9.664.4★3,020 rev
14 Unscented Black Taper Candle 10 inch Tall and 3/4 inch Thick 7.5 hrs Clean Burning Dripless Candles for Weddings Prayers Festivals Churches
Grcdoyvl$12.854.4★3,869 rev
Newest
by launch date
Homeology 10 Classic Taper Candles Black 4-Pack 7-8 Hours Long Burning Unscented Tall Candlesticks
HOMEOLOGY$6.46463 rev
Leor & Lair Black Taper Candles 4 Pack 10 Black Candlesticks
Leor & Lair$8.25503 rev
6 Pack 2x3 inch Pillar Candles Black Unscented Votive Candle for Celebration Home Decoration Dripless and Long Burning Time
Zealxin$15.7967 rev
YOROXRG Set of 40 Black Candles Spell Chime Candles for Halloween Rituals Prayer Birthdays Meditation Altar - 4 Inch Tall Unscented
YOROXRG$8.793,020 rev
Grcdoyvl 36-Pack 10-Inch Black Taper Candles - Drip-Free Unscented Long Burning for Dinner Parties Halloween Home Decor Spells & Rituals Meditation Prayer (25.4 cm)
Grcdoyvl$20.333,869 rev
Trending
90-day click momentum
Teakwood & Mahogany Candle | Masculine Candles for Men Gifts for Men - Soy Candle for Home Scented - Scented Candles for Home Aromatherapy Gifts Long Lasting Burn Time - 7oz Black Jar
Auelife$10.164.0★
Homeology 10 Classic Taper Candles Black 4-Pack 7-8 Hours Long Burning Unscented Tall Candlesticks
HOMEOLOGY$6.464.5★
Auelife Smoke Vanilla Scented Candle 7 oz Soy Candle for Men
Auelife$9.484.0★
Wicca Wicks - 20 Black Candles | 4 inches Tall & 3/4 inch Diameter | Witchcraft Supplies for Your Personal Wiccan Altar Spells Charms & Rituals | Witchy Room Decor | Taper Candlesticks (Black)
WICCA WICKS$16.994.6★
Bougies la Franaise Unscented Pillar Candle Black
Bougies La Francaise$7.254.3★
What buyers say about black candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great Fragrances”
“Highly recommended if you want premium quality at a great price”
“thoughtful gift”
“Perfect for ambient light”
“Good Deal”
“Just what I needed”
“colors are amazing”
“Perfect size”
“the material is durable”
“The elegant design looks great in any room”
What buyers complain about
“Smells weird”
“are too short”
“There is ABSOLUTLEY NO quality control for this product”
“Not worth the Money”
“Burns a long time”
“Poor color”
“Not strong”
“They all may not be the same”
“The black candles drip every where”
“wouldnt light properly”
Top return reasons
Common questions
- Is black candles profitable to sell on Amazon United States?
- The niche generates $558K/yr across 42 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the black candles niche?
- 31 brands and 97 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in black candles?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for black candles peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the black candles niche?
- Listings span $6.02–$30.45; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.