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Black California King Comforter Set

Fail

Buyers convert on only 0.8% of searches, so Black California King Comforter Set is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$77K/yr166K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
34%top-5 click share · 24 brands · 29 sellers

Flapen Score

Black California King Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, Black California King Comforter Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black California King Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Black California King Comforter Set 166K times last year and spent an estimated $77K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
0.8%
Market size, estimated
$77Ka year
Peak month
July2.2× the quietest month
Top search term
california king bed in a bag sets10K searches a year

02 · Price

A sale here is worth $56.83.

Listings sell for $56.83 on average, from $33.69 to $129.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $56.83 that is $0 to $6K a year per listing.

Average price
$56.83inside the $15 to $100 sweet spot
Price range
$33.69–$129.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #30 within Comforters & Sets. It carries 9,119 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#30in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
9,119per listing
Listings tracked
51

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black California King Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

29

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

34%

Top 20: 72%

Open market

31%

  • Brand 125%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Black California King Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Black California King Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • california king bed in a bag sets10K/yr
  • california king cooling comforter sets6K/yr
  • summer comforter california king size7K/yr
  • california king summer comforter7K/yr
  • california king lightweight comforter11K/yr
  • california king comforter set cooling11K/yr
  • california king bed sets with comforter11K/yr
  • cotton california king comforter9K/yr
  • california king set10K/yr
  • california king comforter set cotton10K/yr

Reviews and returns

What reviews say buyers love and hate about Black California King Comforter Set

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
3.3%of orders come back
“EXTREMELY SMALL”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black California King Comforter Set questions

Answered from the same tracked data.