Is black blanket king size profitable to sell on Amazon United States?

The niche generates $51K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (34/100).

How competitive is the black blanket king size niche?

5 brands and 7 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black blanket king size?

Top complaints mined from reviews: Thickness, Quality-Overall, Ease Of Cleaning. The return rate is 2.0%.

When does demand for black blanket king size peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the black blanket king size niche?

Listings span $19.14–$62.79; the average listing price is $29.97 (sweet spot $15–$100). The average incumbent carries 28,145 reviews — the moat a new listing must climb.

black blanket king size

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.97

avg listing price — sweet spot $15–$100

Price range

Incredible$19.14–$62.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 44K searches

Review moat

Bad28,145.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black blanket king size is a $51K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black blanket king size market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $45K–$60K; units × avg price
Conversion rate: 3.9%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.1%
Avg brand age: 43 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Utopia Bedding40%
BEDELITE37%
Bedsure15%
Whale Flotilla6%
HIMEET3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -22.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top black blanket king size search terms

black king size blanket12K/yr -21.4%3.2% conv.
black blanket king11K/yr -32.6%4.4% conv.
black king blanket9K/yr -24.2%4.0% conv.
king size black blanket7K/yr -18.7%3.5% conv.
black blanket king size4K/yr -2.4%3.0% conv.

All search terms

Top black blanket king size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEDELITE King Size Blanket for Bed Luxury Plush Cozy Fuzzy Fleece Blanket 108x90 inches Super Soft Warm Big Lightweight Throw Blanket All Seasons Suitable Black

BEDELITE$21.364.6★13,530 rev

Utopia Bedding Fleece Blanket King Size Black (90x102 Inches) Ultra Soft Warm Lightweight Microfiber Breathable Anti-Static Cozy Bed Blanket All-Season Home Decor Gift for Women and Men

Utopia Bedding$24.144.6★90,752 rev

Utopia Bedding Black Fleece Blanket King Size Lightweight Fuzzy Soft Anti-Static Microfiber Bed Blanket (90x102 Inch)

Utopia Bedding$19.604.4★11,305 rev

Bedsure GentleSoft King Size Blanket for Bed - Cozy Soft Blankets for Women Cute Large Fleece Throws for Girls Black 108x90 Inches

Bedsure$34.344.6★24,910 rev

BEDELITE Fleece Blanket King Size 3D Ribbed Jacquard Soft and Warm Decorative Fuzzy Blankets Cozy Fluffy Plush Lightweight Throw Blankets for Couch Bed Sofa(Black 108x90 inches)

BEDELITE$21.924.6★5,625 rev

Newest

by launch date

Utopia Bedding 100% Cotton Waffle Weave Blanket King Size for Bed - Lightweight Breathable Summer Blankets Soft and Cozy Gifts for Women Home Room Decor (Black 90x108 Inch)

Utopia Bedding$39.2812,588 rev

8mo ago

Utopia Bedding 100% Cotton Thermal Blanket Black King Size Soft Lightweight Breathable Cozy Spring and Summer Blankets for Bed Home Room Decor Gifts for Women and Men (90x108 Inches)

Utopia Bedding$30.7738,841 rev

8mo ago

HIMEET Fleece Black King Size Blanket for Bed - 300GSM Ribbed Soft Cozy Bedding Blanket House Warming Gifts New Home Luxury Bedroom Decor Throws 108x90 Inches

HIMEET$29.53636 rev

11mo ago

Bedsure GentleSoft 100% Cotton Blanket King Size for Bed - Breathable and Lightweight Soft Cozy Textured Herringbone Woven Blanket for Summer Black 108x90 inches

Bedsure$43.372,996 rev

2y ago

Utopia Bedding Knit Blanket King Size (90x102 Inches Black) Soft Lightweight Jersey Breathable Sweatshirt Blanket for Bed Couch & Sofa

Utopia Bedding$19.14832 rev

2y ago

What buyers say about black blanket king size

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“This blanket is soft, warm and cozy”

Warmth15%

“It kept me warm”

Comfort-Overall8%

“Very comfy”

Quality-Overall8%

“Good quality Blankets”

Size-Overall7%

“Fits great”

Value For Money7%

“Worth it”

Weight Light5%

“Lightweight”

Color5%

“The colors are accurate”

Washability3%

“Holds up well its been like 6 months of regular washing”

Fluffiness2%

“Very Nice and comfortable blanket to snuggle with”

What buyers complain about

Thickness13%

“Looks thick”

Quality-Overall8%

“Im tired of low quality blankets”

Ease Of Cleaning6%

“Washing just made it worse and worse”

Value For Money4%

“Then when I started to buy again the price went up”

Size-Overall4%

“This blanket is sized too small”

Material Quality4%

“very thin material”

Washability4%

“these are terrible quality after just one wash”

Smell3%

“This black one smells”

Pilling/Linting3%

“lint is absolutely insane”

Stain Resistance3%

“it got black fuzz all over my bedding”

Top return reasons

Size-Overall21%

Thin17%

Material Quality15%

Color9%

Quality-Overall6%

Advertised Vs Actual Product5%

Thickness4%