Black Birthday Candles

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

10.8%

Market size, estimated

$108Ka year

Peak month

October1.8× the quietest month

Top search term

black birthday candles78K searches a year

Listings sell for $6.75 on average, from $5.05 to $12.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $6.75 that is $3K to $5K a year per listing.

Average price

$6.75under the $15 to $100 sweet spot

Price range

$5.05–$12.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #291 within Candles. It carries 840 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#291in Candles

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

840per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months