Is black birthday candles profitable to sell on Amazon United States?

The niche generates $108K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (40/100).

How competitive is the black birthday candles niche?

11 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in black birthday candles?

Top complaints mined from reviews: Quality-Overall, Color, Thickness. The return rate is 1.4%.

When does demand for black birthday candles peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the black birthday candles niche?

Listings span $5.05–$12.70; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.

black birthday candles

Skip it

Prices mostly outside the sweet spot ($5.05–$12.70) — this niche doesn't clear our bar today.

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good840.41

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$108K

$108K/yr · 149K searches

Avg price

Bad$6.75

avg listing price — sweet spot $15–$100

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.05–$12.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black birthday candles is a $108K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

black birthday candles market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $84K–$101K; units × avg price
Conversion rate: 10.8%
Avg BSR: #291
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.6%
Avg brand age: 34 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

PHD CAKE50%
CAKE CODE12%
Bakery Crafts9%
ARTISAN CAKE8%
Bella Meri4%
BEAN LIEVE4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top black birthday candles search terms

black birthday candles78K/yr -12.2%7.4% conv.
black candles for cake21K/yr -23.1%9.8% conv.
black cake candles12K/yr -25.0%8.3% conv.
black candles birthday12K/yr -25.4%8.4% conv.
birthday candles black8K/yr -7.2%6.7% conv.
black birthday candle5K/yr -16.5%4.8% conv.
black and white birthday candles5K/yr -19.2%2.3% conv.
black birthday candles for cake4K/yr -20.5%8.5% conv.
black candles cake3K/yr -20.9%11.8% conv.

All search terms

Top black birthday candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHD CAKE Black Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$6.024.8★6,650 rev

Bakery Crafts Black Spiral Candles - Celebration Cakes 6 x 24 Packs for Birthdays & Cupcakes

Bakery Crafts$8.814.6★66 rev

PHD CAKE 12-Count Black Spiral Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$5.054.8★51 rev

ARTISAN CAKE 36-Count Black Glitter Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

ARTISAN CAKE$6.935.0★39 rev

CAKE CODE Black Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

CAKE CODE$5.364.8★743 rev

Newest

by launch date

DDgro Long Thin Black Birthday Candles Cake Cupcake Candles with Integrated Sturdy Holders Decor for Birthday Wedding Anniversary Party (24 Black)

DDgro$5.9014 rev

4mo ago

PHD CAKE 12-Count Black Spiral Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$5.0551 rev

6mo ago

24-Count Long Thin Birthday Candles Tall Black Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations

LASILE$5.5052 rev

6mo ago

ARTISAN CAKE 36-Count Black Glitter Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

ARTISAN CAKE$6.9339 rev

1y ago

CAKE CODE 36-Count Black Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles Cake Decorations

CAKE CODE$6.13208 rev

1y ago

What buyers say about black birthday candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“The sparkle effect is subtle”

Quality-Overall14%

“High quality candles in vibrant colors”

Value For Money8%

“worth it”

Advertised Vs Actual Product7%

“It's actually nicer than expected”

Color7%

“Love the colors”

Size-Overall5%

“Nice size”

Ease Of Use4%

“Its really useful”

Design-Overall3%

“I loved the designs”

Durability3%

“I have used for birthdays and graduations, so very versatile and durable”

Baking3%

“Great for cake de decoration”

What buyers complain about

Quality-Overall25%

“Poor quality control and service”

Color17%

“These are NOT black candles”

Thickness8%

“Some of the toppers feel quite thin and flexible, which made them harder to position securely without bending”

Size-Overall6%

“These are very tall”

Durability6%

“broke half of them”

Smell3%

“scent are unknown at the time”

Top return reasons

Size-Overall36%

Value For Money21%

Advertised Vs Actual Product17%

Color10%

Shape/Style3%

Brightness/Shine/Glow2%

Smell2%

Thin1%

Strength1%

Color Fading/Discoloration1%

Common questions

Is black birthday candles profitable to sell on Amazon United States?: The niche generates $108K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (40/100).
How competitive is the black birthday candles niche?: 11 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in black birthday candles?: Top complaints mined from reviews: Quality-Overall, Color, Thickness. The return rate is 1.4%.
When does demand for black birthday candles peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the black birthday candles niche?: Listings span $5.05–$12.70; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.