Black Birds
FailShoppers spend an estimated $9K a year here, so Black Birds is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $9K/yr26K searches / yr
- 90-day growth
- +39.1%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 13 sellers
Flapen Score
Black Birds against its category
The dotted line is the Home & Kitchen average. Past it, Black Birds is stronger. Inside it, weaker.
Market
The Black Birds market on Amazon at a glance
Shoppers on Amazon United States searched for Black Birds 26K times last year and spent an estimated $9K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +39.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $9Ka year
- Peak month
- October18.3× the quietest month
- Top search term
- black birds10K searches a year
02 · Price
A sale here is worth $15.80.
Listings sell for $15.80 on average, from $2.94 to $25.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.80 that is $0 to $2K a year per listing.
- Average price
- $15.80inside the $15 to $100 sweet spot
- Price range
- $2.94–$25.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 40.5% of listings are out of stock. The average listing ranks #10,871 within Collectible Figurines. It carries 1,425 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 40.5%
- Average rank
- #10,871in Collectible Figurines
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,425per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Black Birds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
13
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
23%
- Brand 129%
- Brand 215%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Black Birds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.3×
Search terms
Top Black Birds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black birds10K/yr
- halloween birds7K/yr
- halloween bird3K/yr
- black birds halloween5K/yr
- black birds halloween decorations259/yr
Reviews and returns
What reviews say buyers love and hate about Black Birds
We read the reviews and the return reasons for every product selling here.
“very very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Birds questions
Answered from the same tracked data.









