Is black beach towel profitable to sell on Amazon United States?

The niche generates $74K/yr across 37 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +84.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the black beach towel niche?

31 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in black beach towel?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.

When does demand for black beach towel peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the black beach towel niche?

Listings span $8.04–$47.27; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.

black beach towel

Worth a look

Shows a sweet-spot price point ($23.37 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.37

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Growth

Great+84.9%

90-day search growth — must beat 0% to launch

Price range

Great$8.04–$47.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,228.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black beach towel is a $74K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

black beach towel market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $70K–$93K; units × avg price
Conversion rate: 4.3%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 11.5%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 flat

Sellers

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

42%

Top 20: 83%

Open market

46%

WILFA12%
GLAMBURG10%
cabanana10%
COTTON CRAFT8%
REDKISS7%
HOMEXCEL6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +84.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top black beach towel search terms

black beach towel39K/yr +79.4%3.0% conv.
black and white beach towel16K/yr +87.3%3.2% conv.
black beach towels8K/yr +100.2%3.0% conv.
beach towel black7K/yr +135.7%2.6% conv.
black beach towels oversized5K/yr +34.6%4.1% conv.

All search terms

Top black beach towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Black

WILFA$15.864.2★625 rev

GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black

GLAMBURG$13.574.1★9,584 rev

cabanana Large Oversized Beach Towel - 35 x 70 Inch Cotton Pool Towel Black Striped Soft Cabana Swim Towel

cabanana$22.874.5★127 rev

REDKISS Pack of 1 Jumbo Bath Sheet 40 x 80 Inches Microfiber Oversized Bath Towel for Bathroom Extra Large & Lightweight Quick-Dry Super Soft & Highly Absorbent Perfect to Wrap Yourself In Black

REDKISS$21.914.4★147 rev

Heavy Weight Jumbo Size Dobby Hem Velour Beach Towel (Black)

Terry Town$29.254.6★781 rev

Newest

by launch date

CLOWOOD Cotton Oversized Beach Towel - Large 35 x 70 in Striped Pool Towel Soft Velour Big Cabana Swimming Towel (Black)

CLOWOOD$23.7841 rev

4mo ago

Salt Earth Cotton Striped Beach Cabana Towel 6 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsSteel Grey

Salt Earth$47.27137 rev

5mo ago

GUWESHIJ Lightweight Thin Microfiber Quick Dry Beach Towel

GUWESHIJ$10.5512 rev

7mo ago

REDKISS Pack of 1 Jumbo Bath Sheet 40 x 80 Inches Microfiber Oversized Bath Towel for Bathroom Extra Large & Lightweight Quick-Dry Super Soft & Highly Absorbent Perfect to Wrap Yourself In Black

REDKISS$21.91147 rev

8mo ago

cabanana Large Oversized Beach Towel - 35 x 70 Inch Cotton Pool Towel Black Striped Soft Cabana Swim Towel

cabanana$22.87127 rev

1y ago

What buyers say about black beach towel

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Soft Towels”

Size-Overall13%

“The size is generous for the money”

Quality-Overall8%

“Very good quality towel”

Absorbency8%

“Nice and absorbent”

Value For Money6%

“Pretty affordable”

Comfort-Overall4%

“So comfortable”

Color4%

“The black color has not faded at all”

Thickness3%

“They are thick enough to dry the body well”

Quick Drying2%

“Still soft and they dry well”

Moist/Dry2%

“dry skin perfect”

What buyers complain about

Thickness19%

“These are not as thick as I thought they would be returned”

Quality-Overall12%

“not at all the quality I was expecting”

Size-Overall7%

“Small”

Absorbency6%

“Not very absorbent”

Material Quality5%

“Cheap material”

Value For Money5%

“Not worth the price”

Thin4%

“Super thin”

Moist/Dry4%

“does not dry”

Advertised Vs Actual Product3%

“Not as described”

Pilling/Linting3%

“FULL OF LINT”

Top return reasons

Thin23%

Size-Overall17%

Material Quality14%

Quality-Overall12%

Color7%

Thickness5%

Advertised Vs Actual Product4%

Value For Money3%

Absorbency2%

Soft Feel2%

Common questions

Is black beach towel profitable to sell on Amazon United States?: The niche generates $74K/yr across 37 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +84.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the black beach towel niche?: 31 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in black beach towel?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.
When does demand for black beach towel peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
What does it cost to enter the black beach towel niche?: Listings span $8.04–$47.27; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.