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Black Bathroom Rug

Maybe

Shoppers spend an estimated $1.5M a year here. But the average product has 11,200 reviews to catch up to, so Black Bathroom Rug is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$1.5M/yr2.1M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
43%top-5 click share · 21 brands · 28 sellers

Flapen Score

Black Bathroom Rug against its category

The dotted line is the Home & Kitchen average. Past it, Black Bathroom Rug is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Bathroom Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Black Bathroom Rug 2.1M times last year and spent an estimated $1.5M. The top 5 brands take 63% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.8%
Market size, estimated
$1.5Ma year
Peak month
January1.3× the quietest month
Top search term
black bathroom rug640K searches a year

02 · Price

A sale here is worth $18.65.

Listings sell for $18.65 on average, from $6.45 to $55.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $18.65 that is $28K to $37K a year per listing.

Average price
$18.65inside the $15 to $100 sweet spot
Price range
$6.45–$55.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #119 within Bath Rugs. It carries 11,200 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#119in Bath Rugs
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
11,200per listing
Listings tracked
36

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Bathroom Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

28

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

43%

Top 20: 81%

Open market

31%

  • Brand 119%
  • Brand 218%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Black Bathroom Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Bathroom Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black bathroom rug640K/yr
  • black bathroom rug set329K/yr
  • black bath mat215K/yr
  • black and white bathroom rugs159K/yr
  • black bathroom rugs149K/yr
  • black rugs for bathroom72K/yr
  • black bathroom mat57K/yr
  • bathroom rugs black61K/yr
  • black shower mat54K/yr
  • black and white bathroom rug54K/yr

Reviews and returns

What reviews say buyers love and hate about Black Bathroom Rug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
2.6%of orders come back
“It shorter than it look in the picture”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Bathroom Rug questions

Answered from the same tracked data.