black bathroom rug
Worth a lookShows a sweet-spot price point ($19.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 2.1M searches
Price range
Great$6.51–$55.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 6% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,754.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black bathroom rug is a $1.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Launch success
- 78%
- 7 of 9 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 175 days
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
34
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
40%
Top 20: 76%
Open market
37%
- Smiry18%
- OLANLY15%
- RUN HELIX13%
- HOMEIDEAS7%
- Buganda6%
- Arotive4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories
OLANLY$12.734.4★47,962 rev
Smiry Luxury Chenille Bathroom Rugs 30x20 Extra Soft and Absorbent Shaggy Bath Mat Machine Washable Non-Slip Plush Carpet Runner for Tub Shower and Floor Home Decor Accessories Black
Smiry$9.284.4★29,915 rev
Buganda Memory Foam Bath Mat 30 x 20 Ultra Soft and Non-Slip Bathroom Rugs Water Absorbent and Machine Washable Bath Rug for Bathroom Shower and Tub Black
Buganda$10.044.4★26,261 rev
RUN HELIX Bathroom Rugs Set 2 Piece Thick Chenille Bath Mats Soft Quick Dry Plush Absorbent Bath Rugs with Non-Slip PVC Backing 32x20+24x16 Inch Black
RUN HELIX$16.084.3★1,138 rev
Bathroom Rugs Set Memory Foam Bath Rugs Non-Slip Bath Mat Set 3 Piece Washable Bathroom Mats Absorbent Shaggy Rugs Super Soft U-Shaped Toilet Rug Bahroom Carpets for Bathroom Tub ShowerBlack
RUN HELIX$23.084.2★2,321 rev
Newest
by launch date
Kildoss Black Bathroom Rug 17x24 - Plush Chenille Non-Slip Bath Mat - Absorbent Washable Soft and Thick Decor for Shower Sink Kitchen Tub Home Accessories
Kildoss$6.51142 rev
YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Soft Towel-Like Absorbent Bath Mat Set Non Slip Machine Washable Bath Rugs Carpet for Bath Tub & Shower (32x20+24x17 Black)
YIHOUSE$25.1558 rev
ATRUG Bathroom Rugs 24x17 Black Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub
ATRUG$8.54121 rev
YIHOUSE Thin Bath Mat Black Bathroom Rugs Sets 2 Pieces Non Slip Absorbent Mats Quick Dry Woven Rugs Washable Tapetes para Bao for Bathroom Toliet Bathtub(17x24+17x32)
YIHOUSE$24.06145 rev
RUN HELIX Bathroom Rugs Set 2 Piece Memory Foam Bath Rugs Non-Slip Bath Mat Washable Room Mats Absorbent Shaggy Rug Super Soft Kitchen Mats Batroom Carpets for Bathroom Tub Shower Home DecorBlack
RUN HELIX$17.69673 rev
Trending
90-day click momentum
TYUU Black Bathroom Rug Ultra Soft Bath Rugs Non Slip Washable Super Absorbent Quick Dry Small Bath Mat with Rubber Backing for Bathroom Floor Shower or Sink Black 16 x 24
TYUU$14.714.5★
YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Soft Towel-Like Absorbent Bath Mat Set Non Slip Machine Washable Bath Rugs Carpet for Bath Tub & Shower (32x20+24x17 Black)
YIHOUSE$25.154.2★
ATRUG Bathroom Rugs 24x17 Black Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub
ATRUG$8.543.5★
OLANLY Bathroom Rugs 36x24 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Black
OLANLY$28.044.4★
Pauwer Bathroom Rugs Sets 3 Piece Bathroom Shower Rugs with U-Shaped Contour Toilet Mat Absorbent Microfiber Plush Bath Mats Non Slip Bath Rugs Machine Washable Shaggy Bath Mat Set Black
Pauwer$38.674.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Absorbent”
“it is overall a good quality mat”
“Affordable price”
“Better Than expected”
“Fits Great”
“So comfy”
“Nice and absorbent”
“Love the black color”
“Nice & thick”
“good grip”
What buyers complain about
“It shorter than it look in the picture”
“not nearly as thick as I expected”
“just very low quality overall”
“Inaccurate description”
“cheap”
“Couldn't get it to grip”
“Horrible material”
“Gets too dirty on a daily basis”
“Already falling apart”
“won't absorb well”
Top return reasons
Common questions
- Is black bathroom rug profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 43 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the black bathroom rug niche?
- 27 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in black bathroom rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.6%.
- When does demand for black bathroom rug peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black bathroom rug niche?
- Listings span $6.51–$55.57; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 9,754 reviews — the moat a new listing must climb.
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