Is black and white towels profitable to sell on Amazon United States?

The niche generates $143K/yr across 160 tracked products. 11 of 40 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the black and white towels niche?

74 brands and 71 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in black and white towels?

Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.9%.

When does demand for black and white towels peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the black and white towels niche?

Listings span $8.81–$59.02; the average listing price is $29.06 (sweet spot $15–$100). The average incumbent carries 2,143 reviews — the moat a new listing must climb.

black and white towels

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.06

avg listing price — sweet spot $15–$100

Price range

Great$8.81–$59.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay2,143.14

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$143K

$143K/yr · 637K searches

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black and white towels is a $143K/yr Amazon United States market (637K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

black and white towels market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $174K–$232K; units × avg price
Conversion rate: 0.8%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.3%
Avg brand age: 31 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

74 falling

Sellers

Top-5 brand share

40%

Top 20: 68%

Top-5 click share

16%

Top 20: 35%

Open market

57%

Modern Threads14%
Jacquotha14%
Lavish Home5%
Oliven4%
Madison Park4%
MAGGEA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top black and white towels search terms

black and white towels88K/yr +7.0%1.0% conv.
black and white bath towels80K/yr -8.1%1.0% conv.
boho bath towels69K/yr -6.2%0.3% conv.
floral bath towels57K/yr -1.5%0.2% conv.
black and white bathroom towels36K/yr -10.4%0.9% conv.
black decorative towels for bathroom35K/yr -25.4%0.8% conv.
black and white towels bathroom sets32K/yr -24.5%1.1% conv.
decorative towels for bathroom set29K/yr -8.5%0.4% conv.
avanti towels for bathroom25K/yr -7.5%0.5% conv.
modern threads bath towels24K/yr -4.5%1.1% conv.

All search terms

Top black and white towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths

Jacquotha$53.264.6★53 rev

Lavish Home 6 Piece Bathroom Towels Set - 525GSM 100% Cotton Bathroom Essentials - 2 Bath Sheets 2 Hand Towels and 2 Wash Cloths for Bath Shower Gym Spa and Dorm Room (Black)

Lavish Home$36.394.1★1,591 rev

Jacquotha Black and White Striped Hand Towels for Bathroom Vintage Kitchen Decor Guest Use Adults & Kids Natural Cotton 14 x 29

Jacquotha$14.034.6★426 rev

8 Piece Bathroom Towel Set Black White|2 Oversized Large Bath Towels Sheet 2 Hand Towels 4 Washcloths| 600GSM Soft Towel Set for Bathroom Hotel Highly Absorbent Quick Dry Bath Towel Collections

MAGGEA$39.304.2★1,204 rev

Modern Threads 6 Piece Bath Towel Set Bathroom Set with 2 Bath Towels 2 Hand Towels and 2 Wash Cloths 100% Cotton Super Absorbent & Extra Soft Reversible Floral Trail (Navy)

Modern Threads$27.864.5★3,219 rev

Newest

by launch date

18 Pcs Black White Stripe Bath Towel Set with Hanging Loop-6 Bath Towels 6 Hand Towels 6 Washcloths Soft Family Towels Set Bathroom Towel Highly Absorbent Quick Dry Shower Towel for Beach Spa Gym

Oliven$44.8626 rev

1mo ago

Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths

Jacquotha$53.2653 rev

6mo ago

12 Pcs Black White Diamond Towel Set-4 Bath Towels 4 Hand Towels 4 Washcloths Soft Polyester Towels with Loop Absorbent Shower Towel Quick Dry Beach Chair Towel Family Towels for Bathroom Spa Gym Pool

Oliven$38.1743 rev

7mo ago

Hahafelt 3 Pcs Decorative Bathroom Towel Set 100% Cotton 1 Bath 1 Hand and Wash Cloth Farmhouse Large Size 500 GSM Highly Absorbent Towel(Grey Home Love Family)

Hahafelt$23.8528 rev

9mo ago

REDKISS 2 Piece Large Black and White Bath Towels Set - 27x55 Highly Absorbent 600GSM Cotton Checkered Towels for Bathroom Decoration Retro Checkered Design

REDKISS$32.0183 rev

11mo ago

What buyers say about black and white towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Very good quality set”

Soft Feel16%

“Material is very soft”

Color11%

“Color is accurate”

Absorbency7%

“Good Water absorbent”

Value For Money6%

“Low Price”

Thickness4%

“The towers are thick”

Design-Overall4%

“Beautiful design”

Size-Overall4%

“They are a generous size, too”

Washability3%

“Excellent quality have washed numerous times”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Thickness16%

“These are not as thick as I thought they would be returned”

Quality-Overall15%

“Cheap quality”

Color6%

“they are way darker”

Size-Overall6%

“Its way too narrow”

Washability4%

“Ripped on initial wash”

Absorbency4%

“Not very absorbent”

Material Quality4%

“Cheap material”

Pilling/Linting4%

“Full of lint”

Value For Money3%

“They were not cheap”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Color28%

Thin13%

Material Quality12%

Quality-Overall11%

Size-Overall8%

Advertised Vs Actual Product5%

Thickness3%

Display Colors3%

Value For Money2%

Soft Feel2%

Common questions

Is black and white towels profitable to sell on Amazon United States?: The niche generates $143K/yr across 160 tracked products. 11 of 40 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the black and white towels niche?: 74 brands and 71 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in black and white towels?: Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.9%.
When does demand for black and white towels peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the black and white towels niche?: Listings span $8.81–$59.02; the average listing price is $29.06 (sweet spot $15–$100). The average incumbent carries 2,143 reviews — the moat a new listing must climb.