Black and White Throw Blanket
FailShoppers spend an estimated $68K a year here, so Black and White Throw Blanket is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $68K/yr223K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 27%top-5 click share · 46 brands · 54 sellers
Flapen Score
Black and White Throw Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Black and White Throw Blanket is stronger. Inside it, weaker.
Market
The Black and White Throw Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Black and White Throw Blanket 223K times last year and spent an estimated $68K. The top 5 brands take 45% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $68Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- black and white throw blanket90K searches a year
02 · Price
A sale here is worth $20.71.
Listings sell for $20.71 on average, from $7.02 to $43.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.71 that is $0 to $2K a year per listing.
- Average price
- $20.71inside the $15 to $100 sweet spot
- Price range
- $7.02–$43.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #884 within Throws. It carries 3,397 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #884in Throws
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,397per listing
- Listings tracked
- 65
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Black and White Throw Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
54
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
27%
Top 20: 68%
Open market
51%
- Brand 117%
- Brand 28%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Black and White Throw Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Black and White Throw Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and white throw blanket90K/yr
- black and white blanket41K/yr
- black and white throw18K/yr
- black and cream throw blanket14K/yr
- black and beige throw blanket10K/yr
- black and tan throw blanket8K/yr
- cream and black throw blanket6K/yr
- black and grey throw blanket7K/yr
- white and black throw blanket7K/yr
- black white throw blanket6K/yr
Reviews and returns
What reviews say buyers love and hate about Black and White Throw Blanket
We read the reviews and the return reasons for every product selling here.
“Not as thick as it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black and White Throw Blanket questions
Answered from the same tracked data.