black and white throw blanket
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.02–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,396.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 223K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black and white throw blanket is a $68K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
black and white throw blanket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $83K–$104K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #884
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.3%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
54
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
27%
Top 20: 68%
Open market
51%
- DII17%
- PLUUSHUU8%
- BEDELITE8%
- LOMAO8%
- NTBAY5%
- Cozzenity5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top black and white throw blanket search terms
- black and white throw blanket90K/yr
- black and white blanket41K/yr
- black and white throw18K/yr
- black and cream throw blanket14K/yr
- black and beige throw blanket10K/yr
- black and tan throw blanket8K/yr
- cream and black throw blanket6K/yr
- black and grey throw blanket7K/yr
- white and black throw blanket7K/yr
- black white throw blanket6K/yr
Top black and white throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PLUUSHUU Faux Fur Throw Blanket for Couch Fluffy Fuzzy Plush Bubble Blanket Soft Warm Cozy Shaggy Rabbit Blanket Luxury Decorative Gifts for Sofa Bedroom Living Room 60x50inch (Cow Print-Black)
PLUUSHUU$32.554.6★937 rev
DII Braided Striped Decorative Throw Blanket 50x60 Black
DII$19.294.5★4,475 rev
NTBAY Flannel Throw Blanket Super Soft with Black and White Stripe (51x68)
NTBAY$17.364.7★4,533 rev
Cozzenity Throw Blanket Soft Cozy Fluffy Striped Throw Blankets for Couch Sofa Bed Chair Warm Fuzzy Plush Lightweight Decorative Stripe Blanket Black White 50x60 inches
Cozzenity$22.944.8★233 rev
PLEVONITH Fleece Blanket for Couch for Bed320GSM - Black and White Checkered Blanket Throw Christmas Blanket Cozy Blankets for Women Gift 50x60 Inches
PLEVONITH$21.034.6★57 rev
Newest
by launch date
HeimenAogo Boho Geometric Fleece Blanket Queen Size No Shed No Pilling Ultra Soft Plush Black and White Bohemian Pattern Throw Blanket for Couch Sofa Bed Home Dcor and Gift 102x90
HeimenAogo$25.9114 rev
SPBL&L Abstract Black White Blanket Minimalist Modern Ink Line Throw Blanket for Bed Couch Bedroom Living Room Modern Room Home Decor
SPBL&L$21.5437 rev
PLEVONITH Fleece Blanket for Couch for Bed320GSM - Black and White Checkered Blanket Throw Christmas Blanket Cozy Blankets for Women Gift 50x60 Inches
PLEVONITH$21.0357 rev
Cozzenity Throw Blanket Soft Cozy Fluffy Striped Throw Blankets for Couch Sofa Bed Chair Warm Fuzzy Plush Lightweight Decorative Stripe Blanket Black White 50x60 inches
Cozzenity$22.94233 rev
Zyrah Black and White Fleece Throws for Couch Super Soft Throw Blanket Plaid Lightweight Decorative Fuzzy Cozy Blankets for Sofa Chair Bed 40x50 Inches
Zyrah$8.09151 rev
Trending
90-day click momentumSPBL&L Abstract Black White Blanket Minimalist Modern Ink Line Throw Blanket for Bed Couch Bedroom Living Room Modern Room Home Decor
SPBL&L$21.544.2★
HeimenAogo Boho Geometric Fleece Blanket Queen Size No Shed No Pilling Ultra Soft Plush Black and White Bohemian Pattern Throw Blanket for Couch Sofa Bed Home Dcor and Gift 102x90
HeimenAogo$25.914.5★
PLEVONITH Fleece Blanket for Couch for Bed320GSM - Black and White Checkered Blanket Throw Christmas Blanket Cozy Blankets for Women Gift 50x60 Inches
PLEVONITH$21.034.6★
Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Black and Cream Mini Diamond Design
Americanflat$15.304.5★
DII Herringbone Striped Collection Cotton Throw Blanket 50x60 Black
DII$16.394.6★
What buyers say about black and white throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Fluffy”
“keeps you warm”
“Comfy and warm”
“very affordable”
“Perfect fit for living room furniture”
“Fair quality for the cost”
“Perfect lightweight blanket”
“Colors were beautiful”
“Washes well”
“Christmas gift”
What buyers complain about
“Not as thick as it looks”
“Too small”
“Awful quality”
“Too thin”
“Wrong color”
“There is a smell to it from being in the plastic”
“not worth the full price”
“Becomes quite rough after one wash”
“Cheap Material”
“was falling apart in the bag”
Top return reasons
Common questions
- Is black and white throw blanket profitable to sell on Amazon United States?
- The niche generates $68K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the black and white throw blanket niche?
- 46 brands and 54 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in black and white throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.9%.
- When does demand for black and white throw blanket peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the black and white throw blanket niche?
- Listings span $7.02–$43.44; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 3,397 reviews — the moat a new listing must climb.