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Black and White Striped Towels

Maybe

Search demand grew +111.4% this quarter. But shoppers spend an estimated $50K a year here, so Black and White Striped Towels is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$50K/yr34K searches / yr
90-day growth
+111.4%search demand this quarter
Competition
51%top-5 click share · 22 brands · 24 sellers

Flapen Score

Black and White Striped Towels against its category

The dotted line is the Home & Kitchen average. Past it, Black and White Striped Towels is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and White Striped Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Striped Towels 34K times last year and spent an estimated $50K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +111.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+111.4%
Conversion, latest week
3.8%
Market size, estimated
$50Ka year
Peak month
June6.9× the quietest month
Top search term
black and white beach towel16K searches a year

02 · Price

A sale here is worth $37.65.

Listings sell for $37.65 on average, from $10.55 to $99.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $37.65 that is $0 to $4K a year per listing.

Average price
$37.65inside the $15 to $100 sweet spot
Price range
$10.55–$99.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #196 within Towels. It carries 755 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#196in Towels
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
755per listing
Listings tracked
32

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black and White Striped Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

23%

  • Brand 124%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Black and White Striped Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Black and White Striped Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and white beach towel16K/yr
  • black and white beach towels7K/yr
  • black and white pool towels7K/yr
  • black and white striped beach towel4K/yr

Reviews and returns

What reviews say buyers love and hate about Black and White Striped Towels

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
2.4%of orders come back
“NOT THICK”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black and White Striped Towels questions

Answered from the same tracked data.