black and white striped towels
Worth a lookShows demand growing +111.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+111.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$37.65avg listing price — sweet spot $15–$100
Price range
Great$10.55–$99.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good755.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, black and white striped towels is a $50K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
black and white striped towels market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 17.2%
- Avg brand age
- 41 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
23%
- COTTON CRAFT24%
- Salt Earth15%
- cabanana12%
- WILFA9%
- LANE LINEN9%
- Touchat8%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +111.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×
Top black and white striped towels search terms
- black and white beach towel16K/yr
- black and white beach towels7K/yr
- black and white pool towels7K/yr
- black and white striped beach towel4K/yr
Top black and white striped towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COTTON CRAFT Oversized Beach Towel - 2 Pack 35 x 70 inches XL Beach Towel - 100% Cotton Velour - Big & Huge - Thick Plush 450 GSM Super Soft Luxury Towel - Pool Picnic Bath - Cabana Stripe Black
COTTON CRAFT$31.234.7★300 rev
cabanana Large Oversized Beach Towel - 35 x 70 Inch Cotton Pool Towel Black Striped Soft Cabana Swim Towel
cabanana$22.874.5★127 rev
WILFA Extra Large Beach Towel - Oversized Mircofiber Beach Towel 40 x 70 XL Striped Lightweight Pool Towel Big Cabana Swim Travel Towel for Adults Mens Women Black
WILFA$15.864.2★625 rev
LANE LINEN Beach Towels 4 Pack - 520 GSM (30 x 60) 100% Cotton Pool Towel for Adults - Thick & Highly Absorbent Extra Large Beach Towel - Super Soft & Quick Dry Cabana Stripe Pool Towel Set - Grey
LANE LINEN$38.274.1★454 rev
COTTON CRAFT Oversized XL Beach Towel - 2 Pack 39 x 68 inches Big & Huge Beach Blanket Towel - 100% Cotton Velour Thick Plush 450 GSM Super Soft Luxury - Pool Picnic Bath Towel - Cabana Stripe Black
COTTON CRAFT$31.974.6★2,102 rev
Newest
by launch date
CLOWOOD Cotton Oversized Beach Towel - Large 35 x 70 in Striped Pool Towel Soft Velour Big Cabana Swimming Towel (Black)
CLOWOOD$23.7841 rev
SmoothNovelty 16 Pack Microfiber Bath Towels Bulk 27 x 60 Oversized Size Bath Towel Highly Absorbent Extra Large Soft Drying for Beach Shower Summer Salon Sport Gym Party (Stripe Black)
SmoothNovelty$72.97113 rev
Salt Earth Cotton Striped Beach Cabana Towel 6 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsSteel Grey
Salt Earth$47.27137 rev
Salt Earth Cotton Striped Beach Cabana Towel 4 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsSteel Grey
Salt Earth$35.49137 rev
Salt Earth Cotton Striped Beach Cabana Towel 6 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsCoffee Brown
Salt Earth$47.25137 rev
Trending
90-day click momentumSalt Earth Cotton Striped Beach Cabana Towel 6 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsCoffee Brown
Salt Earth$47.253.7★
SmoothNovelty 16 Pack Microfiber Bath Towels Bulk 27 x 60 Oversized Size Bath Towel Highly Absorbent Extra Large Soft Drying for Beach Shower Summer Salon Sport Gym Party (Stripe Black)
SmoothNovelty$72.974.1★
CLOWOOD Cotton Oversized Beach Towel - Large 35 x 70 in Striped Pool Towel Soft Velour Big Cabana Swimming Towel (Black)
CLOWOOD$23.784.6★
Salt Earth Cotton Striped Beach Cabana Towel 4 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsSteel Grey
Salt Earth$35.493.7★
Salt Earth Cotton Striped Beach Cabana Towel 6 Pack - 30x60 Quick Dry Towels Pool Essentials Travel Gym & Bathroom Towels Oversized Beach Vacation EssentialsSteel Grey
Salt Earth$47.273.7★
What buyers say about black and white striped towels
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect beach towel cozy and high quality”
“Good size”
“it feels almost like velvet”
“and absorbent”
“They seem to be good quality and thickness”
“They held their color well”
“will dry fast”
“Very good Value”
“Resisting to the year Heavyweight Easy to Wash And dry fast”
“Dries quickly”
What buyers complain about
“NOT THICK”
“These towels are very poor quality”
“The size might be overkill for my purposes”
“Each pack was a different color”
“Not absorbent and very thin”
“Cheap material & doesnt dry”
“a lint brush wont take it off”
“Hate fabric feels like plastic”
“So thin”
“Buy something cheaper if you like these”
Top return reasons
Common questions
- Is black and white striped towels profitable to sell on Amazon United States?
- The niche generates $50K/yr across 32 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +111.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the black and white striped towels niche?
- 22 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in black and white striped towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.4%.
- When does demand for black and white striped towels peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the black and white striped towels niche?
- Listings span $10.55–$99.82; the average listing price is $37.65 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.