Is black and white shower curtain profitable to sell on Amazon United States?

The niche generates $56K/yr across 153 tracked products. 10 of 42 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (49/100).

How competitive is the black and white shower curtain niche?

95 brands and 105 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in black and white shower curtain?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.5%.

When does demand for black and white shower curtain peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the black and white shower curtain niche?

Listings span $5.84–$38.17; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.

black and white shower curtain

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Great$19.49

avg listing price — sweet spot $15–$100

Price range

Good$5.84–$38.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,614.99

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 230K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black and white shower curtain is a $56K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

black and white shower curtain market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $58K–$78K; units × avg price
Conversion rate: 1.3%
Avg BSR: #440
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.4%
Avg brand age: 35 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

95 falling

Sellers

105

Top-5 brand share

31%

Top 20: 65%

Top-5 click share

15%

Top 20: 39%

Open market

65%

AmazerBath9%
XOGUIBO7%
NDDYCU6%
MIULEE5%
Seasonwood4%
Nesphy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top black and white shower curtain search terms

black and grey shower curtain46K/yr -24.7%1.8% conv.
cream and black shower curtain23K/yr -8.5%1.2% conv.
girly shower curtain set22K/yr -22.2%0.4% conv.
black & white shower curtain21K/yr -14.0%1.4% conv.
shower curtain white and black15K/yr -8.1%1.6% conv.
black and white shower curtain fabric14K/yr -29.9%1.1% conv.
grey and black shower curtain14K/yr -16.4%1.5% conv.
black and white fabric shower curtain13K/yr -20.2%0.9% conv.
shower curtains black and white9K/yr -1.5%1.5% conv.
black and white shower curtains for bathroom12K/yr -35.6%1.0% conv.

All search terms

Top black and white shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AmazerBath Shower Curtain Cloth Ombre Black Shower Curtain Set with 12 Hooks Washable Fabric Black and White Shower Curtain Rustic Farmhouse Bathroom Shower Curtain 72x72 Inches

AmazerBath$11.684.7★8,884 rev

AmazerBath Shower Curtain Washable Cloth Black Shower Curtain Sets with 12 Shower Curtain Hooks Fabric Rustic Black and White Striped Curtain Farmhouse Bathroom Curtains 72x72 Inches

AmazerBath$11.584.6★4,502 rev

Nesphy Shower Curtain and Liner Grey and Black White Striped 3 in 1 Shower Curtain and PEVA Liner Set with 12 Rust-Resistant Metal Hooks Waterproof Fabric Shower Curtains for Bathroom 72 W x 72 H

Nesphy$24.544.7★128 rev

Madison Park Amherst Bathroom Shower Curtain Faux Silk Pieced Striped Modern Microfiber Bath Curtains 72x72 Inches Black

Madison Park$20.094.6★6,383 rev

Biscaynebay Textured Fabric Shower Curtain 72 Inches by 72 Inches Black Printed Striped Linen Modern Hotel Luxury Quality Cloth Bathroom Curtains Machine Washable

Biscaynebay$12.514.7★11,784 rev

Newest

by launch date

NDDYCU Black and White Boho Shower Curtain Farmhouse Linen Gingham Fabric with Tassels 72 X 72

NDDYCU$23.10154 rev

7mo ago

NDDYCU Black and White Boho Shower Curtain Farmhouse Linen Striped Fabric with Tassels 72 X 72

NDDYCU$23.04154 rev

7mo ago

Mocsicka Grey Patchwork Shower Curtain Black and White Modern Abstract Shower Curtain Waterproof Fabric Gray Bath Curtain for Modern Grey Bathroom Decor 72 X 72 Inch

Mocsicka$13.8922 rev

8mo ago

MIULEE Linen Scalloped Cream Shower Curtain with 12 Metal Hooks Boho Farmhouse Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel W72*L72 Natural

MIULEE$16.46140 rev

8mo ago

XOGUIBO Black Linen Striped Shower Curtain Boho Beige Shower Curtains for Bathroom 72 x 72

XOGUIBO$23.9921 rev

10mo ago

What buyers say about black and white shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Color8%

“true to color”

Advertised Vs Actual Product8%

“Better than expected”

Value For Money7%

“Great deal”

Design-Overall5%

“well constructed”

Ease Of Use5%

“Ease of use”

Material Quality4%

“Nice thick material”

Assembly/Installation4%

“Easy to assemble”

Upholstery/Fabric Quality3%

“Good Fabric”

Size-Overall3%

“Fits perfectly to the bathtub”

What buyers complain about

Quality-Overall12%

“Not the quality I was expecting”

Size-Overall8%

“it did not fit”

Color8%

“Color is bad”

Thickness8%

“Its thick”

Durability5%

“is about to break”

Advertised Vs Actual Product4%

“False advertising”

Material Quality4%

“Cheap material”

Water Resistance2%

“Not water resistant”

Value For Money2%

“It seems a bit cheaper than I expected for the price”

Strength2%

“Not as sturdy”

Top return reasons

Size-Overall30%

Color18%

Material Quality10%

Advertised Vs Actual Product8%

Quality-Overall6%

Value For Money4%

Thin3%

Functionality-Overall3%

Defective Material/Parts2%

Display Colors2%

Common questions

Is black and white shower curtain profitable to sell on Amazon United States?: The niche generates $56K/yr across 153 tracked products. 10 of 42 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (49/100).
How competitive is the black and white shower curtain niche?: 95 brands and 105 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in black and white shower curtain?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.5%.
When does demand for black and white shower curtain peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the black and white shower curtain niche?: Listings span $5.84–$38.17; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.