black and white pillow covers
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.85–$36.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 673K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,189.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black and white pillow covers is a $156K/yr Amazon United States market (673K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
black and white pillow covers market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $139K–$174K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #974
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.8%
- Avg brand age
- 33 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
65 flat
Sellers
72
Top-5 brand share
27%
Top 20: 64%
Top-5 click share
25%
Top 20: 54%
Open market
69%
- Lcokin8%
- KEUSPI5%
- Oudain5%
- MIULEE4%
- WANLIRD4%
- AmHoo3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -13.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top black and white pillow covers search terms
- black and white pillow covers144K/yr
- black and white throw pillows123K/yr
- black and white pillows83K/yr
- black and white decorative pillows38K/yr
- black and white pillow31K/yr
- black and cream pillow covers25K/yr
- black and cream throw pillows30K/yr
- black and white throw pillow covers23K/yr
- black and white throw pillow17K/yr
- black and white pillow covers 18x1823K/yr
Top black and white pillow covers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lcokin Black White Abstract Striped Line Throw Pillow Covers 18x18 Inch Set of 2 Modern Art Decor Square Cushion Cases for Sofa Couch
Lcokin$10.454.6★839 rev
Oudain 2 Pcs Black and White Tufted Pillow Covers Boho Chunky Geometric Decorative Throw Pillow Case 18 x 18 Inches Abstract Pillowcases for Bed Couch(White Black Classic Style)
Oudain$30.254.5★86 rev
KEUSPI Black and White Throw Pillows Covers 18x18 Decorative Abstract White and Black Pillow Cover Room Decor for Living Room Sofa Couch Set of 4 Home Cojines Decorative para Sala
KEUSPI$19.994.4★594 rev
MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases
MIULEE$8.864.5★2,951 rev
WANLIRD Boho Throw Pillow Covers 18x18 Set of 2 Farmhouse Decorative Cushion Case Striped Square Pillows Cover Chenille Pillow Cases Accent Neutral Pillowcase for Sofa Couch Bed Black and White
WANLIRD$25.944.7★1,527 rev
Newest
by launch date
HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor
HOMEIDEAS$15.8573 rev
Mussepera 20x20 Black Cream Stripe Tufted Pillow Covers Luxury Geometric Accent Pillows Soft Woven Decorative Pillow Cases for Couch Sofa Bedroom Dcor (Black 2020)
Mussepera$29.2922 rev
AVOIN colorlife Black White Stripe Beige Throw Pillow Covers 18 x 18 Inch Holiday Soft Plush Faux Fur Jacquard Cushion Case Decoration for Home Sofa Couch Set of 2
AVOIN colorlife$10.5558 rev
Black and White Throw Pillow Covers 18x18 Inch Set of 2 Abstract White and Black Striped Farmhouse Decorative Pillowcases Modern Striped Cushion Covers for Sofa Living Room Bed Outdoor Home Decor
Nezweld$9.8377 rev
FUTEI Pack of 2 Faux Fur Plush Throw Pillow Covers 18x18 Inch Soft Tie Dye Striped Textured Farmhouse Decorative Cushion Covers Modern Home Decor for Couch Bed Living Room Black White
FUTEI$22.78272 rev
Trending
90-day click momentum
VANNCIO Black White Boho Chunky Tufted Pillow Cover Neutral Decorative Oblong Throw Pillow Case Geometric Woven Modern Sham for Bed Couch Living Room 12x20 inches 1PCS
VANNCIO$16.764.6★
HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor
HOMEIDEAS$15.854.8★
RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)
RABUSOFA$15.074.2★
Mussepera 20x20 Black Cream Stripe Tufted Pillow Covers Luxury Geometric Accent Pillows Soft Woven Decorative Pillow Cases for Couch Sofa Bedroom Dcor (Black 2020)
Mussepera$29.294.6★
NiNi ALL Faux Fur Black Throw Pillow Covers 18x18 Inch Set of 2 Soft Decorative Plush Cushion Cases for Sofa Couch Bed Chair Modern Luxury Home Decor
NiNi ALL$10.884.5★
What buyers say about black and white pillow covers
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Soft Fabric”
“The cushion is not bad”
“Perfect fit for the pillow covers I ordered”
“Great Buy”
“They are so fluffy”
“Exactly as pictured”
“Very Comfortable”
“Color is accurate”
“Beautiful design”
What buyers complain about
“No FLUFF at all”
“Disappointing quality”
“Wrong size sent”
“Thin, had to use 2 pillows per pillowcase”
“Not look like picture”
“its not very padded”
“more of a dark blue”
“Not worth the low cost”
“the material is super cheap”
“break easy”
Top return reasons
Common questions
- Is black and white pillow covers profitable to sell on Amazon United States?
- The niche generates $156K/yr across 84 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the black and white pillow covers niche?
- 65 brands and 72 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in black and white pillow covers?
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Size-Overall. The return rate is 1.7%.
- When does demand for black and white pillow covers peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black and white pillow covers niche?
- Listings span $7.85–$36.04; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 5,189 reviews — the moat a new listing must climb.