Black and White Pillow Covers
MaybeThe top 5 brands take only 27% of clicks. But buyers convert on only 1.3% of searches, so Black and White Pillow Covers is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $156K/yr673K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 25%top-5 click share · 65 brands · 72 sellers
Flapen Score
Black and White Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Black and White Pillow Covers is stronger. Inside it, weaker.
Market
The Black and White Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Black and White Pillow Covers 673K times last year and spent an estimated $156K. The top 5 brands take 27% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 673K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $156Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- black and white pillow covers144K searches a year
02 · Price
A sale here is worth $17.41.
Listings sell for $17.41 on average, from $7.85 to $36.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $17.41 that is $0 to $2K a year per listing.
- Average price
- $17.41inside the $15 to $100 sweet spot
- Price range
- $7.85–$36.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #974 within Decorative Pillows, Inserts & Covers. It carries 5,189 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #974in Decorative Pillows, Inserts & Covers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,189per listing
- Listings tracked
- 84
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Black and White Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
65 flat
Sellers
72
Top-5 brand share
27%
Top 20: 64%
Top-5 click share
25%
Top 20: 54%
Open market
69%
- Brand 18%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Black and White Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Black and White Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and white pillow covers144K/yr
- black and white throw pillows123K/yr
- black and white pillows83K/yr
- black and white decorative pillows38K/yr
- black and white pillow31K/yr
- black and cream pillow covers25K/yr
- black and cream throw pillows30K/yr
- black and white throw pillow covers23K/yr
- black and white throw pillow17K/yr
- black and white pillow covers 18x1823K/yr
Reviews and returns
What reviews say buyers love and hate about Black and White Pillow Covers
We read the reviews and the return reasons for every product selling here.
“No FLUFF at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Black and White Pillow Covers questions
Answered from the same tracked data.