Black and White Pillow Cover
MaybeThe top 5 brands take only 21% of clicks. But shoppers spend an estimated $62K a year here, so Black and White Pillow Cover is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $62K/yr227K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 14%top-5 click share · 117 brands · 127 sellers
Flapen Score
Black and White Pillow Cover against its category
The dotted line is the Home & Kitchen average. Past it, Black and White Pillow Cover is stronger. Inside it, weaker.
Market
The Black and White Pillow Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Black and White Pillow Cover 227K times last year and spent an estimated $62K. The top 5 brands take 21% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $62Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- black and white outdoor pillow covers20K searches a year
02 · Price
A sale here is worth $16.97.
Listings sell for $16.97 on average, from $6.05 to $46.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.97 that is $0 to $2K a year per listing.
- Average price
- $16.97inside the $15 to $100 sweet spot
- Price range
- $6.05–$46.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,264 within Decorative Pillows, Inserts & Covers. It carries 2,010 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #1,264in Decorative Pillows, Inserts & Covers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,010per listing
- Listings tracked
- 171
04 · Newcomers
1 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Black and White Pillow Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
117 falling
Sellers
127
Top-5 brand share
21%
Top 20: 52%
Top-5 click share
14%
Top 20: 36%
Open market
77%
- Brand 15%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Black and White Pillow Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Black and White Pillow Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and white outdoor pillow covers20K/yr
- black and beige pillow covers17K/yr
- black and brown throw pillows21K/yr
- black and white pillow cases15K/yr
- black and white pillow covers 20x2018K/yr
- black and white pillow cover12K/yr
- black and white striped pillow covers10K/yr
- black and brown pillow covers15K/yr
- cream and black pillow covers10K/yr
- black and tan pillow covers12K/yr
Reviews and returns
What reviews say buyers love and hate about Black and White Pillow Cover
We read the reviews and the return reasons for every product selling here.
“Average Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Black and White Pillow Cover questions
Answered from the same tracked data.