black and white pillow cover
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but a small market ($62K/yr) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$16.97avg listing price — sweet spot $15–$100
Price range
Great$6.05–$46.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,009.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 227K searches
According to Flapen's Amazon United States niche tracking, black and white pillow cover is a $62K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 21% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
black and white pillow cover market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,264
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.7%
- Avg brand age
- 32 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
117 falling
Sellers
127
Top-5 brand share
21%
Top 20: 52%
Top-5 click share
14%
Top 20: 36%
Open market
77%
- MIULEE5%
- QoBexim4%
- Mayler Yee4%
- tiggell4%
- Poream3%
- WESTERN HOME WH3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -14.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top black and white pillow cover search terms
- black and white outdoor pillow covers20K/yr
- black and beige pillow covers17K/yr
- black and brown throw pillows21K/yr
- black and white pillow cases15K/yr
- black and white pillow covers 20x2018K/yr
- black and white pillow cover12K/yr
- black and white striped pillow covers10K/yr
- black and brown pillow covers15K/yr
- cream and black pillow covers10K/yr
- black and tan pillow covers12K/yr
Top black and white pillow cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayler Yee Scalloped Pillow Covers Set of 2 for Living Room | Decorative Sofa Couch Pillows | Boho Sytle Decorative Home | Aesthetic Funky Preppy Pillow Cases (Black & Brown 18x18 Inch)
Mayler Yee$18.324.4★251 rev
tiggell 4 Pack Waterproof Pillow Covers Outdoor Throw Pillowcases Decorative Garden Cushion Case for Home Garden Patio Couch Balcony Striped (18 * 18 inch Black & White)
tiggell$15.814.3★893 rev
Stripe Black and White Farmhouse Throw Pillow Covers 18x18 in Pillow Case Soft Outdoor Pillow case Cushion Covers Set of 2 for Sofa Bed Bedroom Car Chair Living Room Home Decorative
Poream$9.914.6★422 rev
WESTERN HOME WH Pack of 2 Decorative Outdoor Waterproof Striped Throw Pillow Covers Polyester Garden Modern Farmhouse Striped Cushion Cases for Patio Tent Balcony Couch Sofa 18x18 inch Black
WESTERN HOME WH$13.334.5★1,545 rev
MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases
MIULEE$8.864.5★2,951 rev
Newest
by launch date
HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor
HOMEIDEAS$15.8573 rev
Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers
Cethom$22.9194 rev
QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Black and Khaki Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor
QoBexim$19.2134 rev
QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Beige and Black Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor
QoBexim$17.0634 rev
QoBexim Farmhouse Pillow Covers 18x18 Inch Set of 2 Black and Beige Linen Patchwork Decorative Throw Pillow Covers Boho Modern Accent Square Cushion Cases for Couch Sofa Bed Home Decor
QoBexim$18.3334 rev
Trending
90-day click momentumCethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers
Cethom$22.914.6★
HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor
HOMEIDEAS$15.854.8★
QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Beige and Black Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor
QoBexim$17.064.5★
QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Black and Khaki Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor
QoBexim$19.214.5★
NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Black and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella
NIGHTWISH$16.534.4★
What buyers say about black and white pillow cover
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, exactly as advertised”
“Soft and Fluffy”
“The cushion is not bad”
“Great value for money”
“They match perfectly”
“vibrant color”
“As described”
“Sturdy fabric”
“* Beautiful modern design”
“Beautiful material”
What buyers complain about
“Average Quality”
“Not Black,”
“doesnt seem to be that size”
“it only arrived 2 cushions”
“Picture is deceiving”
“Material is a bit thin”
“break easy”
“I found the material very flimsy”
“not fluffy”
“Looks more expensive than it was”
Top return reasons
Common questions
- Is black and white pillow cover profitable to sell on Amazon United States?
- The niche generates $62K/yr across 171 tracked products. 1 of 33 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black and white pillow cover niche?
- 117 brands and 127 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 21% of demand.
- What do buyers complain about in black and white pillow cover?
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 2.9%.
- When does demand for black and white pillow cover peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black and white pillow cover niche?
- Listings span $6.05–$46.63; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.