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Black and White Flowers

Maybe

The top 5 brands take only 27% of clicks. But shoppers spend an estimated $61K a year here, so Black and White Flowers is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$61K/yr114K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
17%top-5 click share · 81 brands · 98 sellers

Flapen Score

Black and White Flowers against its category

The dotted line is the Home & Kitchen average. Past it, Black and White Flowers is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and White Flowers market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Flowers 114K times last year and spent an estimated $61K. The top 5 brands take 27% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
2.6%
Market size, estimated
$61Ka year
Peak month
October2.1× the quietest month
Top search term
black and gold flowers30K searches a year

02 · Price

A sale here is worth $20.27.

Listings sell for $20.27 on average, from $7.79 to $72.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.27 that is $0 to $2K a year per listing.

Average price
$20.27inside the $15 to $100 sweet spot
Price range
$7.79–$72.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,802 within Artificial Flowers. It carries 1,421 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#1,802in Artificial Flowers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,421per listing
Listings tracked
122

04 · Newcomers

3 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black and White Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

81 falling

Sellers

98

Top-5 brand share

27%

Top 20: 65%

Top-5 click share

17%

Top 20: 41%

Open market

69%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Black and White Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Black and White Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold flowers30K/yr
  • black and white flowers30K/yr
  • black faux flowers16K/yr
  • black floral13K/yr
  • black flowers for centerpieces8K/yr
  • black and white artificial flowers8K/yr
  • black greenery5K/yr
  • black flower decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Black and White Flowers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
5.3%of orders come back
“The box that they arrived in was very small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and White Flowers questions

Answered from the same tracked data.