Is black and white flowers profitable to sell on Amazon United States?

The niche generates $61K/yr across 122 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the black and white flowers niche?

81 brands and 98 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in black and white flowers?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for black and white flowers peak?

Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the black and white flowers niche?

Listings span $7.79–$72.44; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.

black and white flowers

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a small market ($61K/yr) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.27

avg listing price — sweet spot $15–$100

Price range

Great$7.79–$72.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,421.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$61K

$61K/yr · 114K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black and white flowers is a $61K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

black and white flowers market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 2.6%
Avg BSR: #1,802
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 7.6%
Avg brand age: 30 months
Avg seller age: 208 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

81 falling

Sellers

Top-5 brand share

27%

Top 20: 65%

Top-5 click share

17%

Top 20: 41%

Open market

69%

LELEE6%
Ovveroche6%
Serwalin5%
DuHouse5%
jinbujinxi4%
RECUTMS4%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +1.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top black and white flowers search terms

black and gold flowers30K/yr -3.6%2.1% conv.
black and white flowers30K/yr -2.9%1.4% conv.
black faux flowers16K/yr +25.6%2.1% conv.
black floral13K/yr +2.8%0.9% conv.
black flowers for centerpieces8K/yr +20.9%2.6% conv.
black and white artificial flowers8K/yr -8.1%2.4% conv.
black greenery5K/yr +15.6%3.3% conv.
black flower decor4K/yr -6.9%0.7% conv.

All search terms

Top black and white flowers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LELEE 108pcs Black Gold Roses Head Flowers with Long Stem - Bridal Artificial Flowers Rose Bulk - Silk Gold Black Rose Fake Flower for Wedding Bouquet Balls Arrangement Table Centerpieces Party Decor

LELEE$21.474.6★459 rev

DuHouse 10pcs Fake Roses Artificial Silk Flowers Faux Rose(Black White)

DuHouse$17.724.6★4,442 rev

Letjolt Artificial Calla Lily Flowers 12Pcs Black

Letjolt$9.844.5★3,257 rev

Ovveroche 24 Pcs Black Glod Rose Artificial Flowers with Long Stem

Ovveroche$19.934.5★135 rev

Serwalin Artificial Flowers Black and White Silk Flowers for Wedding Decor

Serwalin$27.174.7★1,262 rev

Newest

by launch date

Serwalin Artificial Flowers Black & Gold & Champagne Fake Silk Flowers for DIY Wedding Bridal Bouquets Faux Cake Flowers for Table Centerpieces Party Baby Shower Floral Decorations

Serwalin$31.671,404 rev

8mo ago

Alecono Silk Artificial Flowers Black Champagne DIY Wedding Bouquet Set

Alecono$33.8334 rev

8mo ago

Black and White Artificial Bouquet - 17 Eucalyptus Leaves and Pampas Grass

jinbujinxi$13.6667 rev

11mo ago

IHFAIO 40 PCS Artificial Flowers Fake Roses with Long Stem Realistic Artificial Flowers Bulk for Halloween Wedding Party Home Kitchen Decor (Black+Gold)

IHFAIO$25.6327 rev

1y ago

Ovveroche 24 Pcs Black Glod Rose Artificial Flowers with Long Stem

Ovveroche$19.93135 rev

1y ago

What buyers say about black and white flowers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent quality”

Color15%

“Color is accurate”

Design-Overall10%

“Looks nice”

Advertised Vs Actual Product9%

“Exactly as Pictured”

Value For Money7%

“definitely worth the price”

Shape/Style5%

“They hold their shape well”

Size-Overall3%

“Just the right size”

Assembly/Installation2%

“Real fun and easy to put together”

Material Quality2%

“They are good quality material and very durable”

Ease Of Use2%

“easy to use”

What buyers complain about

Size-Overall17%

“The box that they arrived in was very small”

Color14%

“the description said deep purple it not that dark”

Quality-Overall12%

“Shirt and cheap”

Smell8%

“the smell is unbearable”

Value For Money4%

“Not worth the moneh”

Material Quality4%

“just an ugly piece of plastic showing very clearly”

Thickness4%

“Very cheap and very thin”

Durability3%

“the clasp broke off within hours of use”

Advertised Vs Actual Product2%

“Doesnt look like advertised”

Thin2%

“Thin”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product13%

Quality-Overall11%

Color10%

Material Quality10%

Value For Money5%

Defective Material/Parts2%

Smell2%

Shape/Style1%

Functionality-Overall1%

Common questions

Is black and white flowers profitable to sell on Amazon United States?: The niche generates $61K/yr across 122 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the black and white flowers niche?: 81 brands and 98 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in black and white flowers?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.3% — above our launch gate.
When does demand for black and white flowers peak?: Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the black and white flowers niche?: Listings span $7.79–$72.44; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.