Black and White Dishes

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

0.7%

Market size, estimated

$99Ka year

Peak month

November1.6× the quietest month

Top search term

malacasa dinnerware sets58K searches a year

Listings sell for $68.12 on average, from $30.82 to $141.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $68.12 that is $0 to $7K a year per listing.

Average price

$68.12inside the $15 to $100 sweet spot

Price range

$30.82–$141.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #226 within Dinnerware. It carries 1,779 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

6.3%

Average rank

#226in Dinnerware

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,779per listing

Listings tracked

34

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months