Is black and white dishes profitable to sell on Amazon United States?

The niche generates $99K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (38/100).

How competitive is the black and white dishes niche?

15 brands and 33 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in black and white dishes?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.

When does demand for black and white dishes peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the black and white dishes niche?

Listings span $30.82–$141.81; the average listing price is $68.12 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.

black and white dishes

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$68.12

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$30.82–$141.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,778.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$99K

$99K/yr · 208K searches

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, black and white dishes is a $99K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

black and white dishes market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $136K–$170K; units × avg price
Conversion rate: 0.7%
Avg BSR: #226
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 6.3%
Avg brand age: 42 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

12%

MALACASA70%
Pfaltzgraff5%
Wisenvoy4%
Porlien4%
Amazon Basics3%
E-far2%
Open — no brand owns it (9 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -8.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top black and white dishes search terms

malacasa dinnerware sets58K/yr -9.0%1.0% conv.
black and white dishes37K/yr -6.8%0.1% conv.
malacasa32K/yr -8.6%0.4% conv.
black and white dinnerware set31K/yr -13.9%0.2% conv.
black and white dish set16K/yr -11.1%0.3% conv.
black and white plate set10K/yr +7.5%0.2% conv.
malacasa plates11K/yr +2.1%0.9% conv.
black and white dinnerware8K/yr +1.4%0.2% conv.
black and white plates and bowls sets6K/yr -23.2%0.2% conv.

All search terms

Top black and white dishes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MALACASA Plates and Bowls Sets 12 Pieces Modern Stoneware Dinnerware Set for 4 Kitchen Dinner Set Ceramic Dishware Dishes Set Microwave and Dishwasher Safe White Series TARA

MALACASA$52.124.6★895 rev

MALACASA Plates and Bowls Sets 12 Pieces Modern Porcelain Dinnerware Set for 4 White Kitchen Dinner Dining Ware Set wtih Black Rim Ceramic Dishware Dishes Microwave and Dishwasher Safe Series LUNA

MALACASA$53.514.6★2,269 rev

MALACASA Plates and Bowls Sets 12 Pieces Porcelain Dinnerware Sets Dishware Sets Chip Resistant Ceramic Dish Set Dining Dinner Ware Service for 4 White Series LUNA

MALACASA$51.754.6★2,269 rev

MALACASA 24-Piece Porcelain Dinnerware Set White Round Dish Set for 6

MALACASA$87.294.4★4,017 rev

MALACASA Ivory White Dinnerware Sets 30-Piece Porcelain Plates and Bowls Sets Modern Dish Set for 6 Square Plates Dinnerware Set Kitchen Dishware Sets Microwave and Dishwasher Safe Series Flora

MALACASA$105.784.6★2,336 rev

Newest

by launch date

E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black

E-far$51.30253 rev

6mo ago

MALACASA 24-Piece Farmhouse Dinnerware Set for 8 Embossed White Stoneware Plates and Bowls Sets Vintage Relief Ceramic Dish Set Chip-Resistant Microwave & Dishwasher Safe

MALACASA$141.81193 rev

9mo ago

Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black

Pfaltzgraff$44.8368 rev

11mo ago

MALACASA 24-Piece Dinnerware Set for 8 White Porcelain Dishes

MALACASA$103.01379 rev

1y ago

MALACASA Plates and Bowls Sets 24 Pieces Modern Ceramic Dinnerware Set for 8 Kitchen Stoneware Dishes Dishware Set Microwave and Dishwasher Safe White Series TARA

MALACASA$118.78895 rev

1y ago

What buyers say about black and white dishes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Value For Money7%

“Worth it”

Color7%

“The color is as pictured”

Design-Overall6%

“The design is clean”

Durability6%

“Beautiful durable set”

Size-Overall6%

“the sizes are convenient”

Dishwasher Safe5%

“Works in microwave and dishwasher”

Strength4%

“These casserole dishes are sturdy”

Ease Of Cleaning4%

“Clean easy”

Shape/Style3%

“Great style”

What buyers complain about

Size-Overall14%

“Shorty”

Durability11%

“Broke”

Quality-Overall6%

“the quality control is clearly lacking”

Strength6%

“Extremely brittle”

Weight Heavy6%

“heavier than I expected”

Color3%

“Most of it is a faded black that doesnt match the rest of the set”

Microwave Safe3%

“Not Microwaveable and Very Thin/Fragile”

Value For Money3%

“Super pretty, they look much more expensive than they are”

Flatness3%

“the plates look to be oval for lack of a better description”

Scratch Resistance3%

“Plates have become scratched”

Top return reasons

Size-Overall32%

Color21%

Weight Heavy10%

Advertised Vs Actual Product7%

Value For Money6%

Quality-Overall5%

Material Quality3%

Functionality-Overall2%

Dishwasher Safe2%

Flatness1%

Common questions

Is black and white dishes profitable to sell on Amazon United States?: The niche generates $99K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (38/100).
How competitive is the black and white dishes niche?: 15 brands and 33 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in black and white dishes?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
When does demand for black and white dishes peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the black and white dishes niche?: Listings span $30.82–$141.81; the average listing price is $68.12 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.