black and white curtains
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.93avg listing price — sweet spot $15–$100
Price range
Great$7.87–$49.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$145K$145K/yr · 838K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,778.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black and white curtains is a $145K/yr Amazon United States market (838K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 49/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
black and white curtains market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $186K–$247K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,752
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 2.7%
- Avg brand age
- 40 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
60
Top-5 brand share
38%
Top 20: 82%
Top-5 click share
20%
Top 20: 51%
Open market
57%
- Lush Decor13%
- PONY DANCE8%
- SimpleHome6%
- weesire5%
- Estelar Textiler5%
- jinchan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top black and white curtains search terms
- black and white curtains323K/yr
- black and white curtains for living room56K/yr
- black and grey curtains47K/yr
- black and white curtains for bedroom38K/yr
- black and white blackout curtains33K/yr
- white and black curtains36K/yr
- black and white striped curtains27K/yr
- black and cream curtains31K/yr
- black and gray curtains30K/yr
- black and silver curtains30K/yr
Top black and white curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SimpleHome Ombre Black to Grey White Curtains for Living Room 52Wx84L
SimpleHome$20.874.7★7,375 rev
PONY DANCE Black Curtains for Bedroom - Decorative Window Curtains Double Layered Blackout Drapery White Crushed Sheers Panels Set for Living Room 52 W x 84 L Set of 2
PONY DANCE$36.614.6★5,856 rev
Lush Decor Wilbur Light Filtering Striped Window Curtains Set 84 in L Panel Pair Black C32978P15-000
Lush Decor$38.964.6★2,011 rev
Tyrot Black Grey 100% Blackout Curtains for Bedroom 84 inch Long 2 Panels Set White Gray Modern Abstract Geometric Black Out Curtains Insulated Room Darkening Window Drapes for Living Room 52Wx84L
Tyrot$36.074.7★1,778 rev
Estelar Textiler Thermal Insulated Blackout Curtains for Bedroom Ombre Black and Greyish White Blackout Drapes for Living Room Gradient Full Light Blocking Energy Saving Curtains 52Wx84L 2 Panels
Estelar Textiler$32.684.7★12,812 rev
Newest
by launch date
PONY DANCE Black and White Blackout Curtains for Bedroom & Living Room Patterned Ombre Curtains with Design 84 Inches Long for Sliding Glass Doors Decorative Window Drapes 2 Panels Set 52W x 84L
PONY DANCE$35.99151 rev
MIULEE Black Sheer Curtains 84 Inches Long 4 Panels Set Light Filtering Rod Pocket Voile Halloween Drapes for Living Room and Bedroom Airy Soft Fabric Window Treatments 42 x 84 Inches
MIULEE$13.621,363 rev
weesire Black and White Blackout Curtains for Bedroom Living Room 2 Panels 100% Blackout Modern Circle Pattern Curtains Abstract Stripe Curtains 52x84 Inches
weesire$37.61229 rev
weesire Black and Grey Blackout Curtains Modern Striped Decorative 100% Light Blocking Darkening Grommet Grey Curtain for Living Room Villa Bedroom Gray and White 2 Panels Set 52x84 Inches
weesire$37.16226 rev
Deeprove Black and White Boho Curtains 84 inches Length for Living Room Bedroom Nursery Vintage Chic Bohemian 84 inches Long Stripe Embroidery Farmhouse Tassel Privacy Window Decor W52 x L84 1 Panel
Deeprove$27.681,030 rev
Trending
90-day click momentumPONY DANCE Black and White Blackout Curtains for Bedroom & Living Room Patterned Ombre Curtains with Design 84 Inches Long for Sliding Glass Doors Decorative Window Drapes 2 Panels Set 52W x 84L
PONY DANCE$35.994.6★
weesire Black and Grey Blackout Curtains Modern Striped Decorative 100% Light Blocking Darkening Grommet Grey Curtain for Living Room Villa Bedroom Gray and White 2 Panels Set 52x84 Inches
weesire$37.164.7★
Curtainworks 1Q80370ARE Kendall Color Block Grommet Curtain Panel 95 inch Cream/Black
Curtainworks$14.934.5★
weesire Black and White Blackout Curtains for Bedroom Living Room 2 Panels 100% Blackout Modern Circle Pattern Curtains Abstract Stripe Curtains 52x84 Inches
weesire$37.614.5★
F-CHU Black Floral Farmhouse Curtains Living Room Drapes 84 Inch Length Cotton Linen Boho Window Curtain with Tassel Rod Pocket Bedroom Macrame Drapes Flower Curtains 2 Panel
F-CHU$39.314.7★
What buyers say about black and white curtains
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice, good quality, arrived promptly”
“is affordable”
“As advertised”
“The color was accurate as well”
“Soft material”
“It fits the window”
“Nice fabric looks great”
“the design is beautiful”
“Great thick quality”
“soft material”
What buyers complain about
“SO DARK”
“Wish it was thicker”
“Very long”
“Cheap material”
“They seem like cheaply made basic curtains”
“The curtains are a bit heavy”
“False advertising”
“Not worth the price”
“Didn't work for me”
“Thin”
Top return reasons
Common questions
- Is black and white curtains profitable to sell on Amazon United States?
- The niche generates $145K/yr across 97 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the black and white curtains niche?
- 51 brands and 60 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in black and white curtains?
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 3.7%.
- When does demand for black and white curtains peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the black and white curtains niche?
- Listings span $7.87–$49.14; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 3,778 reviews — the moat a new listing must climb.