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50

black and white comforter set king

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 18Growth 16Conversion 12Competition 90Returns 77Price range 24Avg price 89Brand share 96Review moat 25Quality gap 55

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$61.78

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,089.96

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$28.32–$327.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$74K

$74K/yr · 126K searches

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black and white comforter set king is a $74K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black and white comforter set king market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$31K–$46K
units × avg price
Conversion rate
0.9%
Avg BSR
#407
Page quality
0%
Prime
95%
Sponsored
76%
Out of stock
3.1%
Avg brand age
45 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

60

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

25%

Top 20: 60%

Open market

62%

  • Chezmoi Collection10%
  • OSVINO6%
  • WONGS BEDDING6%
  • Anibedding6%
  • weesire5%
  • Litanika4%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -17.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top black and white comforter set king search terms

  • black and white king size comforter set31K/yr
  • black and white comforter set king30K/yr
  • black and white king comforter set17K/yr
  • black and white bedspread9K/yr
  • black and white full size comforter set9K/yr
  • black and white king comforter9K/yr
  • king size comforter set black and white9K/yr
  • black and white bedding king6K/yr
  • black and white comforter king5K/yr
  • black and white comforter full2K/yr
All search terms

Top black and white comforter set king products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black and white comforter set king

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“Soft and Comfortable”

Soft Feel12%

“Feels very soft”

Quality-Overall11%

“It is great quality and vibrant”

Value For Money7%

“Money well spent”

Size-Overall6%

“Fit great”

Warmth6%

“It keeps you warm”

Color4%

“Colors accurate”

Weight Light3%

“The comforter is lightweight”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“the design is beautiful”

What buyers complain about

Size-Overall17%

“Too short”

Quality-Overall10%

“The item was inexpensive so you can expect lower quality”

Thickness8%

“The material is very thin”

Durability4%

“Not durable”

Advertised Vs Actual Product4%

“Picture is deceiving”

Stitch/Finish/Polish4%

“HORRIBLE STITCHING”

Washability3%

“After 1st wash its no good anymore”

Color3%

“It is NOT black”

Thin2%

“Extremely thin”

Fluffiness2%

“Real thin I thought it would be fluffy”

Top return reasons

Size-Overall31%
Color13%
Material Quality10%
Advertised Vs Actual Product10%
Quality-Overall6%
Thin6%
Comfort-Overall5%
Value For Money3%
Stitch/Finish/Polish3%
Thickness2%

Common questions

Is black and white comforter set king profitable to sell on Amazon United States?
The niche generates $74K/yr across 84 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the black and white comforter set king niche?
49 brands and 60 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in black and white comforter set king?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
When does demand for black and white comforter set king peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black and white comforter set king niche?
Listings span $28.32–$327.34; the average listing price is $61.78 (sweet spot $15–$100). The average incumbent carries 4,090 reviews — the moat a new listing must climb.