black and white bathroom rugs
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Price range
Great$7.29–$49.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,444.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 276K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black and white bathroom rugs is a $85K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
black and white bathroom rugs market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $85K–$106K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #500
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 9.7%
- Avg brand age
- 29 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
75
Top-5 brand share
28%
Top 20: 67%
Top-5 click share
21%
Top 20: 53%
Open market
68%
- MatEssenz7%
- TYUU6%
- HOMEIDEAS6%
- LUMI5%
- ORTIGIA5%
- Lahome4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +5.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top black and white bathroom rugs search terms
- black and white bath mat56K/yr
- black and white bathroom rug54K/yr
- black and cream bathroom rug16K/yr
- black and white bath rug16K/yr
- black and beige bathroom rug15K/yr
- black and tan bathroom rug13K/yr
- white and black bathroom rug13K/yr
- bathroom rug black and white10K/yr
- cream and black bathroom rug9K/yr
- black boho bathroom rug12K/yr
Top black and white bathroom rugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOMEIDEAS Bathroom Rugs Sets 2 Piece Black and White 20 x 32 + 16 x 24
HOMEIDEAS$23.824.3★241 rev
ORTIGIA Black Bath Mat with White Scallop Non Slip Quick Dry Bath Rug Absorbent Soft Plush Microfiber Bathmat for Bathroom Floor Carpet for Sink Bedroom 20x32
ORTIGIA$23.764.5★508 rev
LUMI Non Slip Zebra Print Bathroom Rug Black and White 20x32
LUMI$28.804.5★118 rev
Lahome Belle Boho Bathroom Rugs Small 2x3 Front Door Mat Lightweight Kitchen Rug Woven Cotton Area Rug with Tassels Farmhouse Washable Black and White Throw Rug Low Pile Carpet for Entry Laundry
Lahome$22.994.6★1,302 rev
MatEssenz Bathroom Rugs Sets 2 Piece Absorbent Quick Drying Machine Washable Non Slip Bathroom Accessories 17x24+18x30 Black and White Stripes
MatEssenz$27.764.5★97 rev
Newest
by launch date
Quqei Thin Bathroom Rugs Fit Under Door Non Slip Bath Mat 16x24 Brown
Quqei$12.9747 rev
TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Black and Khaki
TYUU$20.482,284 rev
TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Khaki and Black
TYUU$20.672,284 rev
YIHOUSE Thin Bath Mat Black Bathroom Rugs Sets 2 Pieces Non Slip Absorbent Mats Quick Dry Woven Rugs Washable Tapetes para Bao for Bathroom Toliet Bathtub(17x24+17x32)
YIHOUSE$23.85168 rev
LUMI Non Slip Zebra Print Bathroom Rug Black and White 20x32
LUMI$28.80118 rev
Trending
90-day click momentum
QiCaiJia Waffle Bath Mat Extra Soft Boho Bathroom Rugs 16x24 Black
QiCaiJia$14.254.2★
Matessenz Waffle Bath Mat 20x32 Super Absorbent Non Slip Bathroom Rug with Rubber Backing Machine Washable Soft Quick Dry Bath Mat for Bathroom Floor Boho Striped Bath Rug with Tassels Black White
MatEssenz$18.204.5★
Quqei Thin Bathroom Rugs Fit Under Door Non Slip Bath Mat 16x24 Brown
Quqei$12.974.4★
MatEssenz Bathroom Rugs Sets 2 Piece Absorbent Quick Drying Machine Washable Non Slip Bathroom Accessories 17x24+18x30 Black and White Stripes
MatEssenz$27.764.5★
TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Khaki and Black
TYUU$20.674.3★
What buyers say about black and white bathroom rugs
What buyers praise and complain about, mined from review topics.What buyers love
“Feels soft”
“Excellent quality”
“As described”
“Worth it”
“Fits perfect”
“Nice and absorbent”
“Comfort is one of the standout features”
“No slip”
“Colors are accurate”
“Great very thick”
What buyers complain about
“Much smaller”
“Not as thick as I thought it would be”
“This item is super low quality”
“Inaccurate description”
“Couldn't get it to grip”
“I wouldnt buy it for more than 2$”
“Falling apart”
“Not the right color”
“Not that absorbent”
“Doesn't adhere to the floor as much as it says”
Top return reasons
Common questions
- Is black and white bathroom rugs profitable to sell on Amazon United States?
- The niche generates $85K/yr across 98 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the black and white bathroom rugs niche?
- 69 brands and 75 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in black and white bathroom rugs?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- When does demand for black and white bathroom rugs peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black and white bathroom rugs niche?
- Listings span $7.29–$49.25; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 2,445 reviews — the moat a new listing must climb.