black and white balloons
Skip itPrices mostly outside the sweet spot ($4.73–$12.85) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,010.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 140K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Price range
Bad$4.73–$12.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black and white balloons is a $104K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
black and white balloons market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $105K–$126K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 225 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
34%
- YMSZ34%
- ASIYUHY9%
- PATYDECRO9%
- EICUECUE5%
- KADBANER5%
- ADOINBY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Top black and white balloons search terms
- black and white balloons102K/yr
- white and black balloons15K/yr
- black white balloons6K/yr
- balloons black and white5K/yr
- black and white ballons4K/yr
- black and white balloon4K/yr
- globos blancos y negros3K/yr
Top black and white balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black and White Balloons 67pcs 12 Inch White Black Thickened Latex Balloons for Birthday Anniversary Wedding Graduation Party Decoration
YMSZ$6.884.7★3,821 rev
Black and White Balloons 50pcs 12 inch Black and White Confetti Balloons for Graduation Theme Party Supplies Wedding Birthday Graduation Party Decorations
YMSZ$6.894.6★2,345 rev
100pcs Black and White Balloons 12 Inch Thickened Latex Balloons for Birthday Wedding Graduation Party Decorations (Black White balloon)
ASIYUHY$7.614.7★3,051 rev
Black and White Latex Balloons 50pcs 12 Inches White and Black Thickened Balloons with 1 Ribbon for Graduation Wedding Birthday Party Decorations
PATYDECRO$6.584.8★949 rev
Black and White Balloons 120pcs White Black Balloon Graland Arch Kit for Birthday Party Graduation Bridal Shower Weddings Decoration
YMSZ$8.494.6★874 rev
Newest
by launch date
LYNSP Black and White Balloons 100 Pack 12 Inch White Black Extra Thick Latex Party Balloons for Birthday Wedding Baby Shower Graduation Anniversary Party Decoration
LYNSP$8.99186 rev
60pcs Black and White Balloons White and Black Balloons for Wedding Engagement Birthday Party Decorations
Ecumutex$7.01319 rev
Black and White Balloons Arch Kit 130pcs White Latex Balloon Garland Different Size Black Latex Balloons for Baby Shower Birthday Wedding Graduation Party Decorations Supplies
FQZYLCH$7.94394 rev
YMSZ Black and White Balloons Garland Arch Kit 134pcs White Balloon and Black Balloons for Birthday Anniversary Wedding Engagement Graduation Party Decorations
YMSZ$8.844,459 rev
Black and White Bow Balloons 60pcs Pearl White Black Balloons with Diy Ribbon Bow for Women Girls Coquette Birthday Wedding Bridal Baby Shower Bachelorette Engagement Anniversary Party Decorations
Togvu$10.96411 rev
Trending
90-day click momentum
KADBANER White Black Balloons 60 pcs 12 Inch Latex Balloons for Wedding Birthday Party Baby Shower Christmas Party Decorations
KADBANER$4.734.6★
60pcs Black and White Balloons White and Black Balloons for Wedding Engagement Birthday Party Decorations
Ecumutex$7.014.6★
Black and White Balloons Arch Kit 130pcs White Latex Balloon Garland Different Size Black Latex Balloons for Baby Shower Birthday Wedding Graduation Party Decorations Supplies
FQZYLCH$7.944.6★
LYNSP Black and White Balloons 100 Pack 12 Inch White Black Extra Thick Latex Party Balloons for Birthday Wedding Baby Shower Graduation Anniversary Party Decoration
LYNSP$8.994.6★
155pcs Black and White Balloon Arch Kit Black and White Balloons with Sand Balloons Bow Ribbon for Coquette Wedding Bridal Shower Birthday Party Decorations
GIZIUXNE$9.904.2★
What buyers say about black and white balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to blow up with our balloon pump”
“Perfect size”
“As expected”
“durable like a regular balloon”
“True to its colour”
“Great value for money”
“Easy to use and looks great”
“these balloons had such a beautiful glossy sheen and nice and thick”
“The balloons were bright”
What buyers complain about
“Black balloons are terrible quality”
“the picture is very deceiving”
“only two balloons deflated ahead of time”
“Its not easy to use”
“no strip to attach them to or dots”
“No assembly materials, balloons only”
“Not black and white like I needed and what the description said”
“They feel a little thicker than normal balloons”
“Material is too thin”
“They came and are so small when you blow them up”
Top return reasons
Common questions
- Is black and white balloons profitable to sell on Amazon United States?
- The niche generates $104K/yr across 28 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the black and white balloons niche?
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in black and white balloons?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Inflation/Deflation. The return rate is 3.5%.
- When does demand for black and white balloons peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the black and white balloons niche?
- Listings span $4.73–$12.85; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 2,011 reviews — the moat a new listing must climb.