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Black and Grey Curtains

Fail

Buyers convert on only 0.7% of searches, so Black and Grey Curtains is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$56K/yr252K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
20%top-5 click share · 59 brands · 72 sellers

Flapen Score

Black and Grey Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Black and Grey Curtains is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Grey Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Grey Curtains 252K times last year and spent an estimated $56K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.7%
Market size, estimated
$56Ka year
Peak month
March2.9× the quietest month
Top search term
black and white striped curtains27K searches a year

02 · Price

A sale here is worth $30.75.

Listings sell for $30.75 on average, from $7.87 to $59.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.75 that is $0 to $3K a year per listing.

Average price
$30.75inside the $15 to $100 sweet spot
Price range
$7.87–$59.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,681 within Window Treatments. It carries 3,105 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#1,681in Window Treatments
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,105per listing
Listings tracked
128

04 · Newcomers

5 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black and Grey Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

72

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

20%

Top 20: 46%

Open market

57%

  • Brand 116%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Black and Grey Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Black and Grey Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and white striped curtains27K/yr
  • black and silver curtains30K/yr
  • black and white curtain24K/yr
  • black and white sheer curtains17K/yr
  • black white curtains20K/yr
  • curtains black and white13K/yr
  • black patterned curtains11K/yr
  • black pattern curtains14K/yr
  • black and white geometric curtains7K/yr
  • black curtains with design11K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Grey Curtains

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Color”
3.8%of orders come back
“SO DARK”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black and Grey Curtains questions

Answered from the same tracked data.