Black and Gold Pillows

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

515K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

1.5%

Market size, estimated

$120Ka year

Peak month

November1.8× the quietest month

Top search term

gold pillows149K searches a year

Listings sell for $15.21 on average, from $6.75 to $40.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.21 that is $4K to $8K a year per listing.

Average price

$15.21inside the $15 to $100 sweet spot

Price range

$6.75–$40.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #362 within Decorative Pillows, Inserts & Covers. It carries 19,297 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

0.2%

Average rank

#362in Decorative Pillows, Inserts & Covers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

19,297per listing

Listings tracked

26

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months