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Black and Decker Cocktail Maker

Fail

Buyers convert on only 0.2% of searches, so Black and Decker Cocktail Maker is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$18K/yr64K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 12 sellers

Flapen Score

Black and Decker Cocktail Maker against its category

The dotted line is the Home & Kitchen average. Past it, Black and Decker Cocktail Maker is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Cocktail Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Decker Cocktail Maker 64K times last year and spent an estimated $18K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.2%
Market size, estimated
$18Ka year
Peak month
December5.8× the quietest month
Top search term
bev black decker cocktail maker18K searches a year

02 · Price

A sale here is worth $166.89.

Listings sell for $166.89 on average, from $5.72 to $424.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $166.89 that is $0 to $17K a year per listing.

Average price
$166.89above the $15 to $100 sweet spot
Price range
$5.72–$424.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,972 within Bar Tools & Drinkware. It carries 869 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#2,972in Bar Tools & Drinkware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
869per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black and Decker Cocktail Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 133%
  • Brand 223%
  • Brand 317%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Black and Decker Cocktail Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Black and Decker Cocktail Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bev black decker cocktail maker18K/yr
  • black and decker cocktail maker5K/yr
  • black and decker bartesian cocktail machine3K/yr
  • bev by black decker cocktail maker machine4K/yr
  • black and decker cocktail machine8K/yr
  • black and decker bev6K/yr
  • black and decker drink machine5K/yr
  • black and decker beverage cocktail machine2K/yr
  • bev by black and decker5K/yr
  • black and decker drink mixer machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Decker Cocktail Maker

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
28%of negative reviews mention “Value For Money”
2.3%of orders come back
“Expensive didnt hold up”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and Decker Cocktail Maker questions

Answered from the same tracked data.