Is black 5x7 picture frame profitable to sell on Amazon United States?

The niche generates $653K/yr across 86 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (66/100).

How competitive is the black 5x7 picture frame niche?

51 brands and 55 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in black 5x7 picture frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.5%.

When does demand for black 5x7 picture frame peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the black 5x7 picture frame niche?

Listings span $4.59–$55.76; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 5,712 reviews — the moat a new listing must climb.

black 5x7 picture frame

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.59–$55.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.73

avg listing price — sweet spot $15–$100

Market size

Good$653K

$653K/yr · 501K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,712.24

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black 5x7 picture frame is a $653K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

black 5x7 picture frame market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $787K–$944K; units × avg price
Conversion rate: 8.3%
Avg BSR: #377
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.5%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

25%

Top 20: 57%

Open market

57%

upsimples17%
Icona Bay6%
RPJC6%
Califortree5%
Vittanly5%
Fixwal4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top black 5x7 picture frame search terms

black 5x7 picture frame53K/yr +2.8%10.2% conv.
5x7 black picture frame49K/yr +2.4%11.2% conv.
5x7 wood picture frames22K/yr +94.6%5.0% conv.
black picture frames 5x738K/yr +8.3%6.0% conv.
5x7 wood picture frame36K/yr -19.2%2.3% conv.
5x7 picture frame bulk24K/yr +48.8%3.3% conv.
5x7 frames bulk24K/yr +45.4%3.1% conv.
5x7 picture frame black28K/yr +4.7%8.6% conv.
5x7 picture frame wood28K/yr +22.0%4.4% conv.
5x7 wooden picture frames31K/yr +75.5%4.1% conv.

All search terms

Top black 5x7 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black

upsimples$22.264.6★25,322 rev

RPJC 5x7 Picture Frames Made of Solid Wood High Definition Glass for Table Top Display and Wall Mounting Photo Frame Black

RPJC$7.804.6★31,093 rev

upsimples 5x7 Picture Frame Display Pictures 4x6 with Mat or 5 x 7 Without Wall Hanging Photo Frames Black 1 Pack

upsimples$7.674.5★41,299 rev

Califortree 5x7 Picture Frame - Can Display Photo 4x6 with Mat Wood Frame with Shatterproof Plexiglass Wall & Tabletop Display Rustic Brown

Califortree$5.104.4★1,600 rev

Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Black

Vittanly$7.654.5★311 rev

Newest

by launch date

Fixwal 5x7 Picture Frame Display Pictures 4x6 with Mat or 5x7 Without Mat Brown Photo Frames for Wall Mounting or Tabletop Decor 2 Pack

Fixwal$5.84254 rev

8mo ago

Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Black

Vittanly$7.65311 rev

11mo ago

Fisnish 5x7 Picture Frame for Tabletop Display Horizontal or Vertical Wall Mounting Brown

Fisnish$8.643,543 rev

1y ago

Fixwal 5x7 Picture Frames Set of 5 Rustic Brown Wood Grain with Tempered Real Glass Vintage Photo Frames for Wall Decor Mounting and Tabletop Display

Fixwal$15.59586 rev

1y ago

ALIOBLONG 5x7 Picture Frame Set of 2 Black Photo Frame for 4x6 With Mat or 5x7 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount or Tabletop with Shatter-Resistant Acrylic Sheet

ALIOBLONG$5.88361 rev

1y ago

What buyers say about black 5x7 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality35%

“Beautiful Frame”

Quality-Overall15%

“Decent quality”

Value For Money13%

“They were inexpensive”

Advertised Vs Actual Product8%

“As described”

Ease Of Use3%

“Easy to use”

Strength3%

“Well built”

Color3%

“The colors are pretty”

Size-Overall2%

“the size was accurate”

Weight Light2%

“Super lightweight”

Design-Overall2%

“Well built”

What buyers complain about

Quality-Overall22%

“Very cheap quality”

Frame Quality18%

“Bad frame”

Material Quality9%

“Shoddy Material Does Not Create Bargains”

Value For Money5%

“not worth the price really”

Thickness4%

“Not nearly thick enough”

Advertised Vs Actual Product3%

“picture is a little deceptive”

Wood Quality3%

“Not Real Wood”

Strength3%

“Flimsy and cheap”

Durability3%

“Broke easily”

Size-Overall3%

“it is slightly bigger”

Top return reasons

Frame Quality47%

Size-Overall23%

Quality-Overall6%

Advertised Vs Actual Product4%

Material Quality4%

Value For Money4%

Color3%

Defective Material/Parts1%

Wood Quality1%

Strength1%

Common questions

Is black 5x7 picture frame profitable to sell on Amazon United States?: The niche generates $653K/yr across 86 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the black 5x7 picture frame niche?: 51 brands and 55 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in black 5x7 picture frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.5%.
When does demand for black 5x7 picture frame peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the black 5x7 picture frame niche?: Listings span $4.59–$55.76; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 5,712 reviews — the moat a new listing must climb.

black 5x7 picture frame

black 5x7 picture frame market data

Competition & brand share

Demand & seasonality

Top black 5x7 picture frame search terms

Top black 5x7 picture frame products on Amazon

Top sellers

Newest

Trending

What buyers say about black 5x7 picture frame

What buyers love

What buyers complain about

Top return reasons

Common questions

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