birthday tablecloth
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$4.98–$33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$421K$421K/yr · 683K searches
Review moat
Good1,304.04avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, birthday tablecloth is a $421K/yr Amazon United States market (683K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
birthday tablecloth market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $344K–$458K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.2%
- Avg brand age
- 30 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
54
Top-5 brand share
33%
Top 20: 76%
Top-5 click share
32%
Top 20: 71%
Open market
63%
- NatNarr13%
- Horaldaily5%
- Miucat5%
- WNINK5%
- Gatherfun5%
- Artoid Mode5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top birthday tablecloth search terms
- birthday tablecloth241K/yr
- happy birthday tablecloth97K/yr
- birthday table cloth52K/yr
- paper tablecloths27K/yr
- table cloth birthday23K/yr
- birthday party tablecloth21K/yr
- birthday table cover22K/yr
- happy birthday table cloth21K/yr
- birthday table cloths22K/yr
- birthday table cloths disposable12K/yr
Top birthday tablecloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NatNarr 3 Pack Plastic Birthday Tablecloth 54 x 108 Inch Disposable PE Happy Birthday Tablecloth Waterproof Rectangle Birthdays Party Table Cover for Birthdays Party Decorations
NatNarr$9.094.7★460 rev
Miucat 3pcs Birthday Tablecloth Happy Birthday Decorations Set Colorful Rainbow Dots Design with Happy Birthday Tablecloth. Waterproof Plastic Table Covers for Boys/Girls Party 54X108inch
Miucat$8.874.7★294 rev
WNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations
WNINK$6.014.8★518 rev
Artoid Mode Polka Dot Beige Happy Birthday Table Runner Seasonal Kitchen Dining Table Decoration for Home Party Decor 13x72 Inch
Artoid Mode$7.264.8★1,085 rev
Horaldaily Birthday Tablecloth 60x84 Inch Rectangular Happy Birthday Ballon White Washable Seasonal Table Cover for Party Picnic Dinner Decor
Horaldaily$14.344.7★646 rev
Newest
by launch dateWNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations
WNINK$6.01518 rev
misaya 3 Packs Dot Disposable Table Cloth 54 x 108 Inch Waterproof Plastic Tablecloth Rectangle Gold Dots in White Table Covers for Picnic Birthday Party and Back to School
misaya$8.12152 rev
QZYL 4 Packs White Plastic Tablecloth Large Sturdy Disposable Table Cloth
QZYL$8.251,498 rev
XCHI Happy Birthday Cake Gifts Colorful Balloons White Tablecloth Rectangle Washable Table Covers for Indoor Outdoor Dining Table Home Party Decorations 60x84 Inch
XCHI$14.84126 rev
LIKAJON 2 Pack White and Gold Dot Tablecloth White Plastic Table Cloths for Parties Disposable 54x108in Waterproof Rectangular Camping Tablecloth for Birthday Party Picnic Baby Shower
LIKAJON$4.981,504 rev
Trending
90-day click momentummisaya 3 Packs Dot Disposable Table Cloth 54 x 108 Inch Waterproof Plastic Tablecloth Rectangle Gold Dots in White Table Covers for Picnic Birthday Party and Back to School
misaya$8.124.7★
WNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations
WNINK$6.014.8★
PARTY ULYJA Happy Birthday Plastic Tablecloths 2 Pack Rainbow Disposable Table Covers White Shower Party Tablecovers 54 x 108 Inch Rectangle Table Cloths for Picnic Birthday Wedding Parties 8 ft
PARTY ULYJA$5.904.5★
Happy Birthday Decorations: Birthday Party Supplies Set - Birthday Dots Design with Happy Birthday Tablecloth. Includes 3 Pack of 54X108inch Waterproof Plastic Table Covers for Boys/Girls Party
Gatherfun$9.084.7★
TheoZemica 6 Pcs Disposable Table Covers for Party 54108 Inch Kraft Paper Tablecloth Rectangular Waterproof 3 Ply Paper & Plastic Table Cloth for Graduation Birthday Wedding Christmas Thanksgiving
TheoZemica$28.004.4★
What buyers say about birthday tablecloth
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and covered the tables completely”
“Vivid colors”
“Good value for the money”
“As described”
“held up well”
“Fit the table”
“That its good to have for a quick clean up”
“The material is lightweight”
“Nice, thick tablecloths that were perfect for a birthday party”
“The color and shine very nice”
What buyers complain about
“I was looking for some more thicker”
“Cheap looking table cloth”
“The material is extremely thin”
“to thin”
“Color not as expected”
“Has a slight smell”
“Small”
“LITERALLY SILVER FOIL - false advertising”
“Breaks easily, can use only once”
“expensive”
Top return reasons
Common questions
- Is birthday tablecloth profitable to sell on Amazon United States?
- The niche generates $421K/yr across 49 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the birthday tablecloth niche?
- 43 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in birthday tablecloth?
- Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 2.6%.
- When does demand for birthday tablecloth peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the birthday tablecloth niche?
- Listings span $4.98–$33.70; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.