Birthday King

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

6.5%

Market size, estimated

$183Ka year

Peak month

July1.7× the quietest month

Top search term

birthday sash for men52K searches a year

Listings sell for $11.49 on average, from $4.97 to $20.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.49 that is $3K to $6K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$4.97–$20.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,867 within Favors. It carries 324 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11,867in Favors

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

324per listing

Listings tracked

13

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months