birthday invitations
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-24.2% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great394.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.19–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$271K$271K/yr · 852K searches
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, birthday invitations is a $271K/yr Amazon United States market (852K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
birthday invitations market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $328K–$438K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #513
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 3.0%
- Avg brand age
- 34 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
52
Top-5 brand share
44%
Top 20: 78%
Top-5 click share
31%
Top 20: 68%
Open market
52%
- qinghemengxia15%
- QZJ13%
- Sweetzer & Orange6%
- GSM Brands5%
- Hotop4%
- Yangmics Direct4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 3.1×
Top birthday invitations search terms
- birthday invitations175K/yr
- invitations81K/yr
- birthday invitations for boys96K/yr
- birthday invitations girl104K/yr
- party invitations63K/yr
- birthday party invitations61K/yr
- invitation cards42K/yr
- invitation34K/yr
- birthday invites27K/yr
- boys birthday invitations16K/yr
Top birthday invitations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QZJ Boy Games Birthday Party Invitation Supplies with Envelopes Set of 20 Bruh Birthday Invitation Fill in Blank Double Sided
QZJ$9.004.8★520 rev
qinghemengxia Birthday Invitations with Envelopes 20PCS Birthday Party Invitations for Boys and Girls Birthday Party Supplies
qinghemengxia$7.234.8★87 rev
qinghemengxia Lets Party! Birthday Invitations - Cute Flower - 20Pcs Double-Sided Fill- In Invitation Cards & Envelopes For Boys Girls Birthday Party Favor & Supplies 6 x 4 Inch
qinghemengxia$7.514.6★173 rev
GSM Brands Invitations for Birthday Party - 20 Cards with Envelopes
GSM Brands$8.054.7★1,172 rev
Hotop 24 Sets Butterfly Birthday Invitations with Stickers and Envelopes for Kids Girls Cute Butterfly Party Invitations Cards for Birthday Baby Shower Party Favors Supplies 4x6 Inch
Hotop$8.604.8★744 rev
Newest
by launch date
DiXteption 36 Pcs Cartoon Birthday Invitations Anime Theme Birthday Party Invitations Includes 12 invitation cards 12 envelopes and 12 stickers.
DiXteption$15.7380 rev
Dinggaogao Video Game Birthday Party Invitations- 3x6 Inch Double-Sided Invite Cards with 20 Envelopes Game Party Decoration Birthday presents for boys (20 invitations + 20 Envelopes)
Dinggaogao$7.0341 rev
SIXEIGHT Pink Bow Birthday Invitations for Girls Boys Pink Bow Birthday Party Invitations for Decoration 20 Pack Girly Party Invite Cards with Envelopes Bows Parties Decorations 4x6 Inch-A04
SIXEIGHT$11.9491 rev
QZJ Boy Games Birthday Party Invitation Supplies with Envelopes Set of 20 Bruh Birthday Invitation Fill in Blank Double Sided
QZJ$9.00520 rev
QZJ Bruh Birthday Invitation Supplies with Envelopes Set of 20 Birthday Invitations for Boys Teens Fill in Blank Double Sided
QZJ$8.72520 rev
Trending
90-day click momentum
QZJ Boy 10Th Birthday Invitation Supplies with Envelopes Set of 20 Bruh Youre Invited Birthday Party Invites Fill in Blank Double Sided
QZJ$9.474.8★
DiXteption 36 Pcs Cartoon Birthday Invitations Anime Theme Birthday Party Invitations Includes 12 invitation cards 12 envelopes and 12 stickers.
DiXteption$15.734.7★
Stonehouse Collection | You Are Invited Formal Fill-in Party Invitations With Envelopes | 25 Invites & Envelopes | Wedding Baby Shower Rehearsal Dinner Birthday Party (Formal Your Invited)
Stonehouse Collection$12.034.6★
TIRYWT Tie Dye Theme Birthday Invitations Fill-In Style Birthday Party Invitations with Envelopes For Boys Girls(20-Pack) Birthday Party Decorations And Supplies -yqk-a63
TIRYWT$9.544.7★
Dinggaogao Video Game Birthday Party Invitations- 3x6 Inch Double-Sided Invite Cards with 20 Envelopes Game Party Decoration Birthday presents for boys (20 invitations + 20 Envelopes)
Dinggaogao$7.034.5★
What buyers say about birthday invitations
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, quick turnaround and amazing price”
“Like advertised”
“Definitely worth the price”
“the print is clear”
“Very thick card”
“A fun design for kids”
“Bright colors”
“Great size”
“Good quality cardstock”
“User friendly”
What buyers complain about
“Cheap product”
“Invitation does not fit into envelope”
“Inaccurate description”
“did not have adhesive”
“Write small and the space is limited”
“Not enough space to put all your info”
“Came damaged with pressure marks and ink transfer”
“They are very thin”
“But wish the stickers weren't just the plain brown”
“Not the best”
Top return reasons
Common questions
- Is birthday invitations profitable to sell on Amazon United States?
- The niche generates $271K/yr across 59 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the birthday invitations niche?
- 47 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in birthday invitations?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for birthday invitations peak?
- Demand peaks in Jan–May; the busiest month runs 3.1× the quietest.
- What does it cost to enter the birthday invitations niche?
- Listings span $4.19–$35.68; the average listing price is $10.94 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.