Birthday Invitations

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

852K

Growth, 90 days vs prior 90

-24.2%

Conversion, latest week

2.9%

Market size, estimated

$271Ka year

Peak month

May3.1× the quietest month

Top search term

birthday invitations175K searches a year

Listings sell for $10.94 on average, from $4.19 to $35.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $10.94 that is $3K to $5K a year per listing.

Average price

$10.94under the $15 to $100 sweet spot

Price range

$4.19–$35.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #513 within Invitations. It carries 395 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

3.0%

Average rank

#513in Invitations

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

395per listing

Listings tracked

59

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months