Is birthday gnome profitable to sell on Amazon United States?

The niche generates $61K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the birthday gnome niche?

29 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in birthday gnome?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.1%.

When does demand for birthday gnome peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the birthday gnome niche?

Listings span $5.91–$25.04; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.

birthday gnome

Worth a look

Shows low returns (1.1%), but a small market ($61K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great182.34

avg incumbent reviews — the moat a new listing must climb

Brand share

Great54%

top-5 brand share — no brand owns this niche

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.70

avg listing price — sweet spot $15–$100

Price range

Good$5.91–$25.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 64K searches

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, birthday gnome is a $61K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 51/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

birthday gnome market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 7.0%
Avg BSR: #3,188
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.6%
Avg brand age: 21 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

47%

Top 20: 87%

Open market

41%

ALLFELIXA16%
Lovinland16%
unanscre9%
XgiftCreat7%
Nezyo6%
Attiigny5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top birthday gnome search terms

birthday gnome24K/yr -20.1%4.9% conv.
gnome birthday decorations13K/yr -15.3%4.3% conv.
birthday gnomes7K/yr -13.6%3.7% conv.
birthday gnomes gifts for women8K/yr -27.0%4.5% conv.
happy birthday gnome6K/yr -23.8%5.0% conv.
gnome birthday6K/yr -23.9%3.1% conv.

All search terms

Top birthday gnome products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Happy Birthday Decorations - Funny Birthday Gifts for Women Her Mom Girls Women Friendship Sister Wife Mother Grandma Boss Who Have Everything - Pink Gnomes Doll Decor for Table Centerpieces

Lovinland$11.994.7★413 rev

Happy Birthday Gnomes Happy Birthday Decorations Tomte Plush Birthday Gifts Handmade Party Hat With Colorful Balloons Cute Birthday Gnomes for Party Tiered Tray Decor Birthday Gifts for Women Kids

ALLFELIXA$15.134.7★56 rev

unanscre Birthday Gnomes Plush Decoration - 4PCS Happy Birthday Gnome Handmade Cute Scandinavian Swedish Tomte Elf Dolls for Home Farmhouse Table Ornament Party Favor Gifts Tiered Tray Decor

unanscre$20.794.6★696 rev

Nezyo 30 Pieces Gnome Birthday Party Decorations Happy Birthday Swirls Decorations Gnomes Hanging Swirls Ceiling Streamers for Party Decor Supplies Ornaments 10 Patterns

Nezyo$12.384.7★293 rev

Happy Birthday Gnomes Decorations - Tomte Plush Gifts Handmade Party Hat With Colorful Balloons Cute Gnomes for Party Tiered Tray Decor Gifts for Kids and Women

ALLFELIXA$11.694.5★112 rev

Newest

by launch date

XgiftCreat Birthday Gifts for Teen Girls - Funny Crochet Birthday Gnome

XgiftCreat$12.9515 rev

3mo ago

Marhpveua Happy Birthday Gnomes Cute Birthday Crochet Gnome Decorations Gifts Happy Birthday Gnome Decorations for Table Centerpieces Party Favor Gifts Tiered Tray Decor

Marhpveua$8.112 rev

4mo ago

Greencian 96Pcs Gnome Birthday Colorful Rainbow Party Decorations Serves 24

Greencian$23.32126 rev

10mo ago

Positive Gnome Jar With 60 Affirmation Cards Gnome Gifts For Women

MIKAYENUS$12.26315 rev

11mo ago

XgiftCreat Back to School Gifts for Students - Inspirational Gift for Women

XgiftCreat$9.34278 rev

1y ago

What buyers say about birthday gnome

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Cute gift”

Quality-Overall15%

“Well made with superb craftsmanship”

Color12%

“the colors are bright”

Size-Overall7%

“Perfect size”

Advertised Vs Actual Product6%

“True to description, love”

Value For Money5%

“Great value for the money”

Fun/Entertainment Experience5%

“Overall, a playful, charming addition to birthday décor thats guaranteed to get a few laughs and happy looks”

Durability4%

“durable”

Magnetic Strength/Adsorption3%

“Very Cute Magnets”

Design-Overall3%

“The design is bright, fun, and perfect for birthdays, especially if youre looking for something a little different from the usual patterns”

What buyers complain about

Size-Overall31%

“Slightly larger than I anticipated”

Quality-Overall7%

“Very cheap”

Material Quality7%

“cheap plastic bag not worth the money i paid more than disappointed”

Measurement/Reading Accuracy7%

“My fault for not looking at measurements, just most are at least 6 high or about, got one at dollar store for 1.50 ant it's almost 12 high, 12.99”

Assembly/Installation7%

“These were a little challenging to put together at first”

Color7%

“The color palette arrived to be more pink than advertised”

Durability5%

“Didnt even have these up 12 hours and one of them bend and wont stand up”

Flexibility2%

“one of them bend”

Value For Money2%

“Value - Price can vary all over for these as some are lower”

Strength2%

“wont stand up”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product12%

Quality-Overall8%

Add-Ons/Attachments6%

Value For Money6%

Defective Material/Parts6%

Magnetic Strength/Adsorption6%

Color3%

Adhesion/Stickiness3%

Gifting Purpose2%

Common questions

Is birthday gnome profitable to sell on Amazon United States?: The niche generates $61K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the birthday gnome niche?: 29 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in birthday gnome?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.1%.
When does demand for birthday gnome peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the birthday gnome niche?: Listings span $5.91–$25.04; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.