Birthday Gnome

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

7.0%

Market size, estimated

$61Ka year

Peak month

January1.8× the quietest month

Top search term

birthday gnome24K searches a year

Listings sell for $13.70 on average, from $5.91 to $25.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$5.91–$25.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3,188 within Collectible Figurines. It carries 182 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#3,188in Collectible Figurines

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

182per listing

Listings tracked

32

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months