Birthday Girl

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

3.2%

Market size, estimated

$128Ka year

Peak month

May3.7× the quietest month

Top search term

birthday girl364K searches a year

Listings sell for $10.77 on average, from $3.40 to $28.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.77 that is $5K to $8K a year per listing.

Average price

$10.77under the $15 to $100 sweet spot

Price range

$3.40–$28.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Party Packs. It carries 1,915 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#91in Party Packs

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,915per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months