birthday door decoration
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,268.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.80–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 195K searches
According to Flapen's Amazon United States niche tracking, birthday door decoration is a $81K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
birthday door decoration market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #4,026
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.3%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
59
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
24%
Top 20: 57%
Open market
58%
- Starlit Patio14%
- GYA9%
- ZATAYE6%
- Papmiunm5%
- Tegeme5%
- Tinoaly4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.9×
Top birthday door decoration search terms
- happy birthday door banner56K/yr
- birthday door banner32K/yr
- happy birthday door sign30K/yr
- door decor birthday16K/yr
- birthday door sign12K/yr
- happy birthday door cover13K/yr
- birthday door cover11K/yr
- door birthday banner6K/yr
- birthday banner for door4K/yr
- birthday sign for door4K/yr
Top birthday door decoration products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Starlit Patio Happy Birthday Door Decorations Banner 71x35 Inch Cover Sign For Women Adult Boy Kids Colorful Cake Balloon Fabric Hanging Background Bedroom Office Classroom Photo Booth Backdrop Cruise
Starlit Patio$7.904.6★88 rev
Colorful Happy Birthday Party Door Cover Banners Sign Decorations Birthday Backdrop Background with Cake Balloon Gift for Bday Party Decor Supplies Decorations Indoor Outdoor Kids Girls Boys
Papmiunm$8.124.8★14 rev
2 Pack Glitter Pink Backdrop 3.28 FT x 7.05 FT Birthday Party Decorations Laser Pink Fringe Curtains Foil Streamer Tinsel Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
ZATAYE$5.904.6★4,989 rev
Happy Birthday Door Banner Decorations - Black and Gold Birthday Door Cover for Men Women 35 x 71 Vertical Front Door Hanging Sign Reusable Party Supplies for 18th 21st 30th 40th 50th 60th
Starlit Patio$9.154.6★88 rev
Pink Rose Gold Happy Birthday Door Banner Backdrop Decorations for Women Girls Happy Birthday Party Door Cover Sign Background Supplies for 16th 21st 30th 40th 50th 60th Birthday
Pimvimcim$11.074.5★244 rev
Newest
by launch date
Blue Happy Birthday Door Banner Decorations Silver Letters Birthday Banner Porch Sign for Men Boys Outdoor Indoor Party Backdrop Decorations Supplies
JHZMCRX$7.7214 rev
Colorful Happy Birthday Party Door Cover Banners Sign Decorations Birthday Backdrop Background with Cake Balloon Gift for Bday Party Decor Supplies Decorations Indoor Outdoor Kids Girls Boys
Papmiunm$8.1214 rev
Happy Birthday Door Banner Colorful Hanging Door Sign Birthday Decoration Doors Hanger Backdrop Cover Porch Wall Decors for Boys Girls Women Men Party Favors Supplies
Tinoaly$5.9122 rev
Vuzvuv Colorful Happy Birthday Banner Door Banner Porch Sign Hanging Party Decorations for 16th 18th 21st 30th 40th 50th 60th Indoor Outdoor Wall Decor
Vuzvuv$8.4521 rev
Starlit Patio Happy Birthday Door Decorations Banner 71x35 Inch Cover Sign For Women Adult Boy Kids Colorful Cake Balloon Fabric Hanging Background Bedroom Office Classroom Photo Booth Backdrop Cruise
Starlit Patio$7.9088 rev
Trending
90-day click momentumBlue Happy Birthday Door Banner Decorations Silver Letters Birthday Banner Porch Sign for Men Boys Outdoor Indoor Party Backdrop Decorations Supplies
JHZMCRX$7.723.8★
2 Pack Glitter Pink Backdrop 3.28 FT x 7.05 FT Birthday Party Decorations Laser Pink Fringe Curtains Foil Streamer Tinsel Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
ZATAYE$5.904.6★
Tegeme 3 Pcs Happy Birthday Banner Door Sign Decor Colorful Happy Birthday Party Door Hanging Decorations Porch Wall Hanging Banner Party Supplies for Kids Girls Boys(Classic White)
Tegeme$11.844.6★
2 Pack 3.2ft x 8.2ft Silver Metallic Tinsel Foil Fringe Curtains Door Streamer Photo Booth Backdrop for Birthday Graduation Engagement Bridal Shower Bachelorette Baby Shower Party Decorations
PIGETALE$5.544.5★
GYA 3x6ft Blue Silver Birthday Door Banner Navy Blue Glitter Sequin Happy Birthday Background Cake Balloons Gifts Backdrops Kids Celebration Party Decor
GYA$8.654.4★
What buyers say about birthday door decoration
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Excellent Quality”
“As advertised”
“The adhesive is very good quality”
“Great deal”
“still look new”
“easy to remove”
“Bright and fun”
“Nice size”
“Colorful and Pretty and Well-Designed”
What buyers complain about
“Fell apart”
“Doesn't stick well”
“Very low quality product”
“Very fragile”
“paper thin”
“Didnt fit”
“not as bright in color”
“This looks much more expensive than its price”
“Very cheap material”
“Could not even use because it was so bad”
Top return reasons
Common questions
- Is birthday door decoration profitable to sell on Amazon United States?
- The niche generates $81K/yr across 68 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the birthday door decoration niche?
- 46 brands and 59 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in birthday door decoration?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 3.1%.
- When does demand for birthday door decoration peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the birthday door decoration niche?
- Listings span $4.80–$18.96; the average listing price is $8.93 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.