Birthday Cup

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

2.1%

Market size, estimated

$56Ka year

Peak month

August2.4× the quietest month

Top search term

birthday cup42K searches a year

Listings sell for $18.04 on average, from $4.83 to $50.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.04 that is $0 to $2K a year per listing.

Average price

$18.04inside the $15 to $100 sweet spot

Price range

$4.83–$50.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,708 within Tableware. It carries 1,193 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

9.7%

Average rank

#1,708in Tableware

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,193per listing

Listings tracked

77

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months