birthday cup
Worth a lookShows low returns (0.7%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Price range
Great$4.83–$50.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,192.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 149K searches
According to Flapen's Amazon United States niche tracking, birthday cup is a $56K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
birthday cup market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,708
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 86%
- Out of stock
- 9.7%
- Avg brand age
- 28 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
103
Top-5 brand share
47%
Top 20: 73%
Top-5 click share
23%
Top 20: 54%
Open market
53%
- Your Dream Party Shop18%
- Jingmore12%
- FoldTier8%
- Qinyoung5%
- Panspace3%
- Teenyyou3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.4×
Top birthday cup search terms
- birthday cup42K/yr
- happy birthday cups21K/yr
- birthday cups for women18K/yr
- birthday tumbler14K/yr
- birthday girl cup11K/yr
- birthday squad cups14K/yr
- happy birthday cup12K/yr
- birthday cups with lids7K/yr
- birthday plastic cups4K/yr
- plastic birthday cups4K/yr
Top birthday cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Its My Birthday Bitches Wine Tumbler - Happy Birthday Cup - 12 oz Stainless Steel Insulated Bitch Cup Unique Gift for Women and Girl Stylish Fun & Sassy Glasses & Cups
Your Dream Party Shop$11.274.8★489 rev
FoldTier 50 Pcs Happy Birthday Cups 12 oz Plastic Birthday Party Glasses Clear Disposable Drinking Cups for Home Kitchen Theme Party Favors Supplies Decoration
FoldTier$20.544.7★311 rev
Jingmore 8 Set Birthday Party Glitter Tumblers 24 oz Birthday Squad Birthday Queen Plastic Tumblers with Lid Straw and Twist Bow for Birthday Decorations Party Favor for Women (Rose Red Pink)
Jingmore$21.204.6★124 rev
Qinyoung 24 Set Creative Happy Birthday Gifts from Teacher Students Birthday Cups with Lid Colorful Straws Sticker and Raffia Plastic Cups for Reward Kids Prize Classroom Party Supplies(Classic)
Qinyoung$28.674.7★46 rev
FoldTier 50 Pcs Happy Birthday Cups 12 oz Birthday Plastic Glasses Clear Disposable Cups Theme Drinking Glasses for Home Kitchen Theme Party Favors Supplies Decoration
FoldTier$19.864.7★311 rev
Newest
by launch date
40oz Birthday Tumbler For Women Her Not A Day Over Fabulous Bouquet Gifts
CORCUP$16.1526 rev
HYMENEX 50 Pcs Happy Birthday Cups 12oz Birthday Party Plastic Cups for Home Kitchen Birthday Party Favors Supplies Decorations
HYMENEX$16.893 rev
Ovveroche 12 Pcs Birthday Party Plastic Cups with Lids and Straws and Bows 24 oz Reusable Cups Travel Mug Bulk for Birthday Decorations Party Favor Pink
Ovveroche$22.63153 rev
Qinyoung 24 Set Creative Happy Birthday Gifts from Teacher Students Birthday Cups with Lid Colorful Straws Sticker and Raffia Plastic Cups for Reward Kids Prize Classroom Party Supplies(Classic)
Qinyoung$28.6746 rev
Party Solids 9 oz Disposable Paper Coffee Cups - 50 Count - BPA-Free Durable Leak-Free Recyclable - Perfect for Hot & Cold Drinks Parties Home & Office
Party Solids$13.108 rev
Trending
90-day click momentum40oz Birthday Tumbler For Women Her Not A Day Over Fabulous Bouquet Gifts
CORCUP$16.154.5★
HYMENEX 50 Pcs Happy Birthday Cups 12oz Birthday Party Plastic Cups for Home Kitchen Birthday Party Favors Supplies Decorations
HYMENEX$16.895.0★
Qinyoung 24 Set Creative Happy Birthday Gifts from Teacher Students Birthday Cups with Lid Colorful Straws Sticker and Raffia Plastic Cups for Reward Kids Prize Classroom Party Supplies(Classic)
Qinyoung$28.674.7★
FoldTier 50 Pcs Happy Birthday Cups 12 oz Birthday Plastic Glasses Clear Disposable Cups Theme Drinking Glasses for Home Kitchen Theme Party Favors Supplies Decoration
FoldTier$19.864.7★
Jingmore Birthday Squad Cups 24 oz Party Tumblers Plastic Tumblers with Lid and Straw for 20th 30th 40th 50th 60th Birthday Decorations Favor for Women Girls Adults(White Black 12 Pcs)
Jingmore$21.544.5★
What buyers say about birthday cup
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Gift”
“The bracelet is also nice quality”
“Well worth it”
“Love the variety of colors”
“Very sturdy and great quality cups”
“As advertised”
“nice size”
“Easy to use”
“The cups are very durable”
“Smells amazing”
What buyers complain about
“Didnt fit to size”
“Not as good of quality as the picture represents”
“Not as advertised”
“Flimsy”
“Recieved different colors”
“Its very hard to get rid of the smell”
“weird taste”
“Total waste of money”
“It is not leak proof”
“Cups would not separate and were stuck”
Top return reasons
Common questions
- Is birthday cup profitable to sell on Amazon United States?
- The niche generates $56K/yr across 77 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the birthday cup niche?
- 54 brands and 103 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in birthday cup?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for birthday cup peak?
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the birthday cup niche?
- Listings span $4.83–$50.50; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 1,193 reviews — the moat a new listing must climb.