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Birthday Crochet

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $62K a year here, so Birthday Crochet is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$62K/yr102K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
31%top-5 click share · 37 brands · 45 sellers

Flapen Score

Birthday Crochet against its category

The dotted line is the Home & Kitchen average. Past it, Birthday Crochet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Crochet market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Crochet 102K times last year and spent an estimated $62K. The top 5 brands take 48% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
5.4%
Market size, estimated
$62Ka year
Top search term
happy birthday crochet17K searches a year

02 · Price

A sale here is worth $11.21.

Listings sell for $11.21 on average, from $8.10 to $16.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.21 that is $0 to $1K a year per listing.

Average price
$11.21under the $15 to $100 sweet spot
Price range
$8.10–$16.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,816 within Collectible Dolls. It carries 216 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#1,816in Collectible Dolls
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
216per listing
Listings tracked
59

04 · Newcomers

7 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
7Amazon's first-year sales bar
Average brand age
12 months

Products

Top Birthday Crochet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

45

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

31%

Top 20: 72%

Open market

47%

  • Brand 116%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Birthday Crochet search demand

Weekly searches over the year. Pick a range.

3K2KPrime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Birthday Crochet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday crochet17K/yr
  • birthday crochet19K/yr
  • crochet birthday gift14K/yr
  • birthday crochet gifts17K/yr
  • happy birthday crochet gift12K/yr
  • crochet birthday10K/yr
  • birthday crochet animals7K/yr
  • happy birthday crochet animal6K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Crochet

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Gifting Purpose”
47%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Small gift,”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Birthday Crochet questions

Answered from the same tracked data.