birthday crochet
Worth a lookShows low returns (0.7%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great215.58avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Price range
Bad$8.10–$16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 102K searches
According to Flapen's Amazon United States niche tracking, birthday crochet is a $62K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
birthday crochet market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #1,816
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 8.5%
- Avg brand age
- 12 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
45
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
31%
Top 20: 72%
Open market
47%
- Glydein16%
- Ovrrcame11%
- MAMAGIFTREE7%
- AICase7%
- Crisky7%
- AVBODA6%
Demand
Weekly Amazon search volume, last 19 weeks — -4.1% search growth over the last 90 days.Top birthday crochet search terms
- happy birthday crochet17K/yr
- birthday crochet19K/yr
- crochet birthday gift14K/yr
- birthday crochet gifts17K/yr
- happy birthday crochet gift12K/yr
- crochet birthday10K/yr
- birthday crochet animals7K/yr
- happy birthday crochet animal6K/yr
Top birthday crochet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AICase Positive Crochet Cake Happy Birthday Gifts Fanny Knitted Cake Unique
AICase$11.644.8★208 rev
Ovrrcame Crochet Sunflower Plush Inspirational Funny Happy Birthday Gifts for Women Man Mom Sister Best Friend Coworker Unique Gift Ideas for Her Him Birthday Decorations/Mothers Day
Ovrrcame$13.874.8★179 rev
Crisky Crochet Funny Birthday Gifts for Women Cute Birthday Card for Women Bday Party Decorations Her Him Men Teen Girls Teacher Sister Mom Coworker Male Female Unique Desk Decor
Crisky$9.424.8★69 rev
Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor
Glydein$10.124.8★17 rev
Mini Happy Birthday Gifts for Women Handmade Crochet Sunshine Fall Decor
AVBODA$12.024.7★118 rev
Newest
by launch date
Happy Birthday Gifts for Women Positive Crochet Cake for Birthday
Juxrytyix$10.125 rev
YOOJEE Crochet Forget Me Not Flower Pot Birthday Gifts for Women
YOOJEE$9.981,021 rev
Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor
Glydein$10.1217 rev
MAMAGIFTREE Birthday Gifts for Women Men Crochet Pickle Funny Dill Pickle Plush with Crown and Card Cute Birthday Desk Decor for Mom Dad Coworkers Friends
MAMAGIFTREE$10.68125 rev
Crisky Crochet Funny Birthday Gifts for Women Cute Birthday Card for Women Bday Party Decorations Her Him Men Teen Girls Teacher Sister Mom Coworker Male Female Unique Desk Decor
Crisky$9.4269 rev
Trending
90-day click momentum
AceThrills Positive Birthday Gifts for Women Men - Cute Handmade Crochet Sunflower Decor with Bday Card - Happy Birthday Gifts for Women Men Friend Sister Brother Wife Girlfriend Dad Mom Grandma
AceThrills$9.384.7★
YOOJEE Crochet Forget Me Not Flower Pot Birthday Gifts for Women
YOOJEE$9.984.8★
Happy Birthday Gifts for Women Positive Crochet Cake for Birthday
Juxrytyix$10.124.7★
Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor
Glydein$10.124.8★
MAMAGIFTREE Birthday Gifts for Women Men Crochet Pickle Funny Dill Pickle Plush with Crown and Card Cute Birthday Desk Decor for Mom Dad Coworkers Friends
MAMAGIFTREE$10.684.6★
What buyers say about birthday crochet
What buyers praise and complain about, mined from review topics.What buyers love
“Cool Gift”
“Excellent quality”
“As advertised”
“True to size”
“Good value for the money”
“Fun and cute”
“Amazing well constructed”
“Nice and colorful”
“the plush is SOFT”
“stitching is clean”
What buyers complain about
“Small gift,”
“Mine doesn't look like the pictures”
“Could be cheaper,”
“It looks cheap”
“Doesnt hold the signs”
“The cards don't stick on in any way”
“A few of the cards are a little bent”
“I'm the kind of person who dreads buying gifts for the man who either already has everything or immediately buys whatever he wants”
“Cons: the crown part is not so metallic”
“smelled strongly of potpourri when I got it”
Top return reasons
Common questions
- Is birthday crochet profitable to sell on Amazon United States?
- The niche generates $62K/yr across 59 tracked products. 7 of 43 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the birthday crochet niche?
- 37 brands and 45 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in birthday crochet?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
- What does it cost to enter the birthday crochet niche?
- Listings span $8.10–$16.83; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.