Birthday Confetti
FailShoppers spend an estimated $52K a year here, so Birthday Confetti is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $52K/yr77K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 32%top-5 click share · 30 brands · 37 sellers
Flapen Score
Birthday Confetti against its category
The dotted line is the Home & Kitchen average. Past it, Birthday Confetti is stronger. Inside it, weaker.
Market
The Birthday Confetti market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Confetti 77K times last year and spent an estimated $52K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $52Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- happy birthday confetti27K searches a year
02 · Price
A sale here is worth $7.33.
Listings sell for $7.33 on average, from $4.30 to $28.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.33 that is $733 to $2K a year per listing.
- Average price
- $7.33under the $15 to $100 sweet spot
- Price range
- $4.30–$28.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $733–$2K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #439 within Confetti. It carries 641 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #439in Confetti
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 641per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Birthday Confetti products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
37
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
32%
Top 20: 70%
Open market
35%
- Brand 121%
- Brand 212%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Birthday Confetti search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Birthday Confetti search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- happy birthday confetti27K/yr
- birthday confetti for table22K/yr
- confetti birthday decorations10K/yr
- happy birthday confetti for table13K/yr
- birthday table confetti5K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Confetti
We read the reviews and the return reasons for every product selling here.
“the pieces are much larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Confetti questions
Answered from the same tracked data.









