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Birthday Confetti

Fail

Shoppers spend an estimated $52K a year here, so Birthday Confetti is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$52K/yr77K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
32%top-5 click share · 30 brands · 37 sellers

Flapen Score

Birthday Confetti against its category

The dotted line is the Home & Kitchen average. Past it, Birthday Confetti is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Confetti market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Confetti 77K times last year and spent an estimated $52K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
9.2%
Market size, estimated
$52Ka year
Peak month
September1.8× the quietest month
Top search term
happy birthday confetti27K searches a year

02 · Price

A sale here is worth $7.33.

Listings sell for $7.33 on average, from $4.30 to $28.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.33 that is $733 to $2K a year per listing.

Average price
$7.33under the $15 to $100 sweet spot
Price range
$4.30–$28.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$733–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #439 within Confetti. It carries 641 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#439in Confetti
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
641per listing
Listings tracked
51

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Birthday Confetti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

37

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

32%

Top 20: 70%

Open market

35%

  • Brand 121%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Birthday Confetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Birthday Confetti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday confetti27K/yr
  • birthday confetti for table22K/yr
  • confetti birthday decorations10K/yr
  • happy birthday confetti for table13K/yr
  • birthday table confetti5K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Confetti

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
29%of negative reviews mention “Size-Overall”
3.6%of orders come back
“the pieces are much larger than I expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Birthday Confetti questions

Answered from the same tracked data.