Is birthday confetti profitable to sell on Amazon United States?

The niche generates $52K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).

How competitive is the birthday confetti niche?

30 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in birthday confetti?

Top complaints mined from reviews: Size-Overall, Strength, Inflation/Deflation. The return rate is 3.6%.

When does demand for birthday confetti peak?

Demand peaks in Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the birthday confetti niche?

Listings span $4.30–$28.59; the average listing price is $7.33 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.

birthday confetti

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good641.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.30–$28.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.33

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 77K searches

According to Flapen's Amazon United States niche tracking, birthday confetti is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

birthday confetti market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 9.2%
Avg BSR: #439
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.3%
Avg brand age: 32 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

32%

Top 20: 70%

Open market

35%

Vofrise21%
WILLBOND12%
Larrel10%
MARFOREVER9%
Blopee8%
Abvsdu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.8×

Open Trend

Top birthday confetti search terms

happy birthday confetti27K/yr -5.3%8.2% conv.
birthday confetti for table22K/yr -11.6%7.5% conv.
confetti birthday decorations10K/yr +13.9%1.3% conv.
happy birthday confetti for table13K/yr -11.1%8.1% conv.
birthday table confetti5K/yr -11.1%5.4% conv.

All search terms

Top birthday confetti products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vofrise Gold Happy Birthday Confetti Birthday Party Decorations Baby/Adult Birthday Table Scatter Party Supplies 100PC

Vofrise$5.934.8★241 rev

WILLBOND 3000 Pieces Happy Birthday Confetti Birthday Party Cake Confetti Metallic Foil Balloon Glitter Table Scatter Decorations for Carnival Baby Shower DIY Arts and Crafting

WILLBOND$8.004.8★1,405 rev

MARFOREVER Happy Birthday Glitter Confetti Birthday Party Metallic Foil Table Confetti Multicolor Cake Balloon Sprinkles Table Centerpiece for Baby Shower Party Decorations

MARFOREVER$6.834.7★611 rev

1500 PCS Happy Birthday Confetti Multi-Color Birthday Confetti Metallic Foil Balloon Confettis Table Decorations for Party Baby Shower DIY Arts and Crafting

Abvsdu$5.864.6★102 rev

OSDUE Black Gold Silver Happy Birthday Confetti 3000 Pieces Birthday Cake Confetti Metallic Foil Balloon Table Scatter Confetti Decoration for Birthday Party Anniversary Baby Shower

OSDUE$4.844.7★543 rev

Newest

by launch date

Happy Birthdays Confetti for Table Colorful Table Confetti Birthday Birthday Tables Decorations for Anniversary Party Decorations DIY Crafts Disco Themed Events

Larrel$4.300 rev

4mo ago

Birthday Confetti Table Decorations Glitter Birthday Confetti for Table Metallic Colorful Party Confettis for Disco Themed Birthdays Anniversary Party DIY Crafts

Larrel$4.7511 rev

9mo ago

xo Fetti Happy Birthday Confetti Rainbow | Birthday Party Decorations Iridescent Foil Pastel Sequins Table Scatter Celebration Decor Sparkle

xo, Fetti$8.6013 rev

9mo ago

Happy Birthday Confetti for Table Glitter Happy Birthday Confetti Metallic Colorful Party Confettis for DIY Crafts Festive Table Anniversary Party Decorations

Larrel$5.0421 rev

12mo ago

Blue and Silver Happy Birthday Confetti 3000 Pcs Birthday Cake Table Metallic Foil Confetti Party Table Decor for Party Baby Shower DIY Arts and Crafting

KALOR$6.9378 rev

1y ago

What buyers say about birthday confetti

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Bright in their colors”

Quality-Overall18%

“Good quality”

Size-Overall8%

“Nice size”

Value For Money7%

“These are reasonably priced”

Fun/Entertainment Experience5%

“Fun and colorful”

Brightness/Shine/Glow4%

“And the way they shine, love it”

Design-Overall4%

“What I really like is how versatile it is”

Ease Of Cleaning4%

“They dont stick to surfaces like other confetti does so its easy to clean up or pick out only certain ones you want”

Advertised Vs Actual Product4%

“it turned out even better than expected”

Collectibles3%

“I love to put these in Birthday cards”

What buyers complain about

Size-Overall29%

“the pieces are much larger than I expected”

Strength9%

“I felt these were flimsy”

Inflation/Deflation9%

“The balloons were incredibly hard to blow up as well”

Advertised Vs Actual Product5%

“Did not get what is pictured”

Color5%

“They are not iridescent...picture shows pastel colors”

Value For Money4%

“this item is overpriced”

Ease Of Cleaning3%

“oh what a mess to clean up”

Top return reasons

Size-Overall38%

Color25%

Advertised Vs Actual Product10%

Value For Money10%

Quality-Overall4%

Functionality-Overall3%

Display Colors2%

Brightness/Shine/Glow1%

Defective Material/Parts1%

Ease Of Cleaning1%

Common questions

Is birthday confetti profitable to sell on Amazon United States?: The niche generates $52K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).
How competitive is the birthday confetti niche?: 30 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in birthday confetti?: Top complaints mined from reviews: Size-Overall, Strength, Inflation/Deflation. The return rate is 3.6%.
When does demand for birthday confetti peak?: Demand peaks in Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the birthday confetti niche?: Listings span $4.30–$28.59; the average listing price is $7.33 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.