birthday candles bulk
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Great254.05avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.82–$51.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, birthday candles bulk is a $48K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
birthday candles bulk market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #593
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.9%
- Avg brand age
- 51 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
20
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- PHD CAKE33%
- Cwise12%
- CAKE CODE10%
- MAQIHAN8%
- Lounsweer8%
- MTLEE8%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -9.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top birthday candles bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHD CAKE 288-Count Multicolored Spiral Birthday Candle Birthday Candles for Cake Cupcake Candles Party Celebration
PHD CAKE$9.124.6★73 rev
MAQIHAN Spiral Birthday Candles 288 Count - Multicolor Cake Candles Bulk
MAQIHAN$6.944.6★58 rev
Cwise 280-Count Birthday Candles Bulk Pack with Holders Spiral Cake & Cupcake Candles Multicolor Slim Party Candles Colorful Cake Decorations
Cwise$12.184.5★74 rev
Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration
Lounsweer$51.735.0★1 rev
CAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations
CAKE CODE$8.374.8★8 rev
Newest
by launch dateCAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations
CAKE CODE$8.378 rev
CAKE CODE 144-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations
CAKE CODE$6.5712 rev
ARTISAN CAKE 288-Count Multicolored Birthday Candles Spiral Candles Cupcake Candles Party Celebration
ARTISAN CAKE$7.937 rev
Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration
Lounsweer$51.731 rev
Cwise - 50-Count Spiral Birthday Cake Candles Mini Pastel Rainbow Spiral Candles for Cake or Cupcake 25 Unique Colors (2 of Each Color)
Cwise$8.4673 rev
Trending
90-day click momentumARTISAN CAKE 288-Count Multicolored Birthday Candles Spiral Candles Cupcake Candles Party Celebration
ARTISAN CAKE$7.935.0★
CAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations
CAKE CODE$8.374.8★
Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration
Lounsweer$51.735.0★
MTLEE 576 Pcs Birthday Candles Bulk Spiral Cake Candles for Celebrating Birthday Cake Decorations for Holiday Party Supplies (4 Color)
MTLEE$15.814.6★
CAKE CODE 144-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations
CAKE CODE$6.574.2★
What buyers say about birthday candles bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the price”
“The colors are vibrant”
“Just what I needed”
“Colors are bright, burn nicely and good quality candles for the price”
“Good quality 6 pack”
“it fit excellently”
“Works great”
“easy to use”
“There is not a smell to them at all”
“Burn great”
What buyers complain about
“Wick is short”
“Smaller/ thinner than I expected”
“flimsy than expected”
“The quality is not there”
“Dont look like the post”
“Also- the boxes to do not contain the amount of each color”
“kind of chincy for the price”
“Not that you'll be giving them as a gift”
Top return reasons
Common questions
- Is birthday candles bulk profitable to sell on Amazon United States?
- The niche generates $48K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the birthday candles bulk niche?
- 13 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in birthday candles bulk?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.4%.
- When does demand for birthday candles bulk peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the birthday candles bulk niche?
- Listings span $5.82–$51.73; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.