Birthday Candles

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

6.5%

Market size, estimated

$2.6Ma year

Peak month

July1.5× the quietest month

Top search term

birthday candles2.0M searches a year

Listings sell for $7.65 on average, from $1.94 to $25.77. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $7.65 that is $46K to $61K a year per listing.

Average price

$7.65under the $15 to $100 sweet spot

Price range

$1.94–$25.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$46K–$61K

Returns

1.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Candles. It carries 1,760 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#161in Candles

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,760per listing

Listings tracked

45

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months